Marketing Your Book on Radio
March 29, 2008
Have you listened to radio lately? If you have, chances are you’ve heard an author talking about his or her latest book. According to the “Let’s Talk Radio Marketing” Website, “Radio advertising has proven to be one of the most cost-effective means of reaching your target audience.”
In other words, radio gives you the biggest bang for your buck. I wanted my new book to reach a wider audience, so I asked a marketing company to come up with a plan that focuses on radio, including ads in “Radio-TV Interview Report” and “A Great Radio Guest.” Why radio?
Radio is everywhere: in the home, in the neighborhood, in the car, in the workplace, and in the marketplace. Satellites beam radio programs to listeners all over the world. Campers hear programs on solar-powered radios and travelers hear programs on computers.
Convenience is another radio plus. To be on radio you don’t have to fly across the country or drive 50 miles, you just answer the phone. Better yet, you can be sitting in your pajamas, wearing mismatched socks, hair sticking up straight, and listeners won’t know it. You can refer to your notes during the interview, something you may not be able to do on TV.
The High Cost of a Six-Figure Book Advance
March 24, 2008
The six-figure book advance, like the New York Times bestseller, is the object of many a writer’s fantasy. Whether it’s also a realistic goal is something else again.
Can you really get a six-figure book advance?
When Susan Page wrote The Shortest Distance Between You and a Published Book in 1997, she included the following list of the qualities that you and your book have to have if you’re going to get a six-figure advance.
You, Your Book and the Internet!
March 20, 2008
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it’s only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday.
Guess what the last item I bought at a brick and mortar store? It was a Vanilla Soy Late coffee w/ two sweetener packages while I just looked and browsed the bookshelves - The last 10 books I purchased was online. Internet 10 - Bookstores 0. Get the point?
So what is the definition of the Internet? One dictionary says, “The Internet, sometimes called simply ‘the Net,’ is a worldwide system of computer networks — a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers).”
You , Your Book and the Internet!
March 14, 2008
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it’s only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday.
Guess what the last item I bought at a brick and mortar store? It was a Vanilla Soy Late coffee w/ two sweetener packages while I just looked and browsed the bookshelves - The last 10 books I purchased was online. Internet 10 - Bookstores 0. Get the point?
So what is the definition of the Internet? One dictionary says, “The Internet, sometimes called simply ‘the Net,’ is a worldwide system of computer networks — a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers).”
Book Publishing Without Pain
March 9, 2008
When I meet an author with a great book concept, one who’s definitely the right person to write that book, right away I’ll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she’ll discover
5 Fantastic Benefits of Self-publishing
1. Control. When you enter into a contract with a major publishing house, you’re signing an exclusive agreement that prevents your having input into most of the important decisions that will affect your book’s perception by the public, and its sales. You’ll have very little say about the look and feel of your book cover, the endorsements that appear on the back of your book, or the wording of your press release, for example. And since all of the above elements are critical to giving your book its best chance for bestseller status, such loss of control can pose significant problems. "But don’t publishers know better than I what to do to sell a book?" you may ask. Not necessarily. Authors usually know more about their book’s subject-and hence, about their target audience (market)-than anyone else. Hey, they wrote the book!
Whats Killing Your Publishing Career?
March 5, 2008
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005.
Are you a part of this population? There are many aspects that make up these individuals. However, let us target just three that are undeniable to anyone reading this article.
As in anything we do, a large portion of it is about taking risks. Are you a risk taker? You’ve completed your manuscript or just published your novel; it is time to open the entrepreneur portion of your brain.
Risk takers do not mind the possible end result because the thought of success in pure motivation. Many writers and authors remain reclusive within the safe haven of their creativity. What makes this ideology costly? It is the slow return on their investment.
Are you wondering if you fit into this population of authors? Sure you have published your work for the whole world to read, even critique. But that is just the beginning of this venture. What makes you any different than the other hundreds of thousands of writers and authors?
Writers: The Truth About Advertising, Publicity, and PR
February 29, 2008
Many of us are trying to do business and don’t know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. We wonder how someone got into magazines and onto radio shows. We attribute big successes with an expensive publicist. We are not sure what a publicist does but since the guy on Entourage has one, they must be a good thing. Some of use have publicist and secretly wonder why they can’t get us on the Today Show or Good Morning America. We have written books and wonder why we are not on the Oprah book club/
Advertising is something you pay for. Most of the time you have to come up with the content or copy. You need to hire a copywriter or take some training. There is more to getting people’s attention than a goofy picture. Advertising must be effective and have a call to action. You are asking the people to do something and they must be clear on what to do. Advertising has laws on what you can show and say. FCC rules in advertising will not apply to satellite radio, which is why Howard Stern is leaving regular radio. More and more people are choosing to keep out a lot of advertising by using pod casting and personalizing their media intake. Cell phone use to watch TV and communicate with people can make Generation X unreachable. Advertising is also so overbearing that people can tune it out if it does not directly speak to them.
8 Easy Online Ways to Market Your Book For Free
February 23, 2008
Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn’t can take time, energy, and if you’re not careful a lot of money. When I first self-published my science fiction novel GETTING OUT ALIVE, I had already done quite a bit of research into ways to market my novel that didn’t eat into my pocket book.
Here are the top 8 ways I’ve marketed my book and seen results:
*Create a presence on the web. There are many ways to do this, but having your own website to promote your writing is the best way. There are lots of places that have free webpages, but Bravenet.com has everything you could ever want (webjournals, tell-a-friend service, guestbook, and mailing lists to name a few) and this includes free hosting.
*Sign other author’s guestbooks. The author is not the only one who reads the entries, and make sure you add your website address even if they don’t give you a spot to put it. Put it beneath your name when you sign your entry.
Looking to Sell Your Book for a Good Price?
February 19, 2008
Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. pull strategy. This article shows you how to do exactly that, using a simple Internet strategy that any self-publisher can afford.
PUSH v. PULL EXPLAINED
Books with push like Harry Potter push customers through the doors, and the registers go kachink, kachink. With self- published titles, booksellers must pull customers through the door and that costs money. Put yourself in their shoes. Giving preference to books with built-in push makes sense.
Remember this formula: push stacks chips on your side of the bargaining table and pull sweeps them away. With a transferable Internet presence strategy, you can stack chips to the ceiling just like the big boys do.
WHAT THE BIG BOYS ARE DOING
The push is on with major publishers to build market value for their intellectual properties with the Digital Object Identifier (DOI) system.
How to Self Publish and Promote Your Own Book
February 14, 2008
If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly.
Before you go any further you should be very clear about what self publishing means. Put simply ? it means that instead of sending your manuscript off to a publisher with a hope and a prayer ? You become the publisher and as such, You and You alone are responsible for every step it takes to turn your manuscript into a book worthy of sale.
There are several things you should consider.
1. Have you absolute faith in the merit of your story?
2. Do you know to which market it is intended?
3. Can you afford the cost of printing?
4. Are you prepared to put in the hours and effort necessary to promote your book?
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