Mozilla Firefox 3.0这里
2008年6月29日
Mozilla Firefox 是一台自由打开来源互联网浏览器计算机几天现在成为必要它是否是用途为事务或为个人使用。 我们使用冲浪网寻找新的项目，新闻，读电子邮件并且在网上做生意。
Internet Explorer和网景是最普遍的那个，当它来到冲浪网时。 我们大家知道已经为他们是非常普遍的，但也有比以上提到的二快速的一个自由打开来源互联网浏览器。 Mozilla firefox是我提到的那个。
他们有很多伙伴全世界。 做mozilla立场在其他之中的Mozilla firefox有很多好特点。 Mozilla Firefox有包括增加的浏览速度的许多好处，被选中的浏览会议恢复，一次更加聪明的联合Google查寻，阻拦正确的类popups，坚实保护免受spyware和adware，自动安全更新，真正的保密性保护，和最重要的一个弹出式预锻模，它提供丰富的互联网浏览经验。
销售标题Copywriting ？ 二快的步到成功
2008年5月17日
得到一个好开始待售成功
The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take notice and make them want to know more.
When you write a headline to sell something, make sure it does these two things:
1. Gets attention
2. Arouses curiosity
How to Get the Prospect’s Attention
If you’re out in the street and you want to get someone’s attention, it’s easy enough. Just yell at them, "Hey, YOU!" They’ll turn and look at you to see what you want.
A lot of headline writers think they can do the same thing in print. The sprinkle "you" and "your" and "you’ll" around and figure that’s all it takes. It’s not that easy.
What gets attention is something that truly interests the prospect ? it solves a problem for them or meets a compelling need.
The One Word Every Prospect Craves
May 15, 2008
It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.”
I’m talking about “you.”
“You” is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in “The Art of Writing Copy,” “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”
While the “We” in the “We/You” relationship is important, it’s better implied than communicated literally. If your goal is to put prospects first, then it’s best to have the “you’s” far exceed the “we’s.”
It’s the “you’s” that matter to prospects. They’re your workhorse for communicating your message and include all derivatives such as “your,” “yours,” “yourself,” “you’re,” and “you’ll.”
Powerful ‘You’
What makes “you” so powerful? For one thing, it addresses your readers directly. In effect, it says “Hey you,” which is much harder to ignore than “Hey somebody.”
Say “Hey you” in a crowded room and a lot of heads will turn. Say “Hey somebody” and a few heads might turn.
A Copywriting Lesson from Dr. Seuss
May 12, 2008
Looking for inspiration for your next marketing communication? Try the children’s bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as “The Cat in the Hat,” “Hop on Pop” and “Green Eggs and Ham.”
The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.
Nouns and Verbs
Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss’ sentences have strong engines pulling light loads to keep readers moving down the tracks.
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many children’s authors, is a champion of the short sentence.
Imagination
Albert Einstein said, “The gift of fantasy has meant more to me than my talent for absorbing positive knowledge.” Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept.
7 Essential Tips for Reviewing and Approving Copy
May 10, 2008
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
How can you avoid this dire marketing situation?
By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy.
Tip #1: Review the copy from the customers’ perspective.
On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice.
Tip #2: Don’t get hung up on grammar and usage.
If you think the copywriter broke a writing rule, 9 times out of 10 there was an excellent reason. Copywriters are sales people in print, so if we take liberty with the English language, it’s for effect. Plus, be aware that copywriters (and proofreaders) review and correct the copy before you see it. For example, I consider spelling, grammar, style issues, trademark usage, and more to ensure the quality control of every piece of copy I write.
7 Powerful Sales Copy Writing Techniques!
May 7, 2008
Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.
Below, I will show you how to make you sales letter a Compelling, Non-stop, 24/7 cash generating machine!
1. Tell a good story in your sales letter.
Every body loves a good absorbing story, with a good story you will create empathy with them.
Give story that relates to your reader’s situation, Tell people about how you get started in your business, put yourself in your visitors’ shoes and show them that you know, understand about their problems and how your product or service can help them solves their problem.
2. Put your main benefit in your headline.
It is easy to sit back for a while and write down all your Product’s benefits on a piece of paper, after that you can Choose which benefit to put on your headline. Combine your product’s benefit with power words such as discover, amazing, Secrets, guarantee, exposed, secure, love, etc.
Five Steps To Online Copywriting Success
May 5, 2008
One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a “must have” for anyone who is thinking about real success with their online business.
It doesn’t matter if you’re marketing a product, a service, a network marketing opportunity, or if you’re an affiliate selling someone else’s products; you need to know a little bit about online copywriting. You don’t need to be an expert at it, but you should know some basics to help with constructing landing pages, content pages, or just simple ads for advertising.
When I bought my first car, I made sure that I knew how to do some basic repairs. I wanted to, at the very least, be able to do the regular maintenance to help save money. Things like changing the oil, air filter, spark plugs and wires, being able to flush the radiator, add any fluids necessary, change any hoses, and even put in new brakes. I saved a lot of money by not having to go to the garage every three thousand miles or when any basic repairs needed to be done.
Crank Out More Articles More Often With An Article Swipe File
May 3, 2008
If you write copy you need a swipe file. A good swipe file can save you lot’s of work and enable you to crank out more articles more often
Every good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical article will consist of the Following 3 Parts
By mixing and matching the above elements from your article swipe file (and writing some new text) you can often turn 10 Articles into 20 or 30 articles. As an example You have written an Article on 10 Steps to starting an Online Business. Can some of these steps be used to starting an MLM Online Business.
Let’s say only 7 of these Steps would apply to an Online MLM Business you now have the Body of an Article called 7 Steps to Starting and Running an Online MLM Business.
The First thing you do is cut and paste the 7 Steps you are going to use. Next rewrite these steps just a little so they more closely apply to an Online MLM Business.
Cause and Effect
April 30, 2008
“Shallow men believe in luck. Strong men believe in cause and effect.” Ralph Waldo Emerson
What is the “unique selling position” in your market? Luck will not propel you to success. Understand the “cause” of your market’s problem by knowing your target. Solving their problem is the “effect” they are looking for. Corporations have entire departments dedicated to finding out who buys from them so they can hone in on that market segment. They do that by profiling not only who buys from them, but who is their competition. Successful marketing campaigns listen to their market. It’s about connecting a hidden desire or an expressed desire in a market, a target market. Your job is to identify where those minds are, find them and then connect with them. You don’t have to be a corporation. It’s your job to do your own research and it’s available to you through your competition.
What Is Persuasive Copywriting And How Can It Help Your Business?
April 28, 2008
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having them laugh at overstatements and hype? Persuasive copywriting is the style of writing that every business needs in order to get customers to purchase something.
Online, there is a large market for individuals who can write in a persuasive style. Sure, everyone has their own specific style, but the only thing that truly matters is sales. Unless the words draw the customer in and help them to make a purchase, the words are wasted. If the customer has a dollar to spend, he will spend it on your website or on another. The words that are on that page are what will make the ultimate decision as to whether the customer stays or goes. It is that simple.
But what makes the sale to the potential buyer? This information changes with the specific product. And, in all cases, it is up to the writer to determine the best method for getting the attention and securing the sale. It is not up to the business owner to do this, but up to their writer to know the right words to use.
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