Increase Your Ezine Sign-up Rate By 500% or More Starting Today
May 9, 2008
If you’re satisfied with a newsletter subscription rate of five to ten percent, then you don’t need any of the information I’m about to share with you. If you’re serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on. It’s time to leave your low sign-up rates behind by following these two easy steps.
1. Make signing up for your newsletter your visitor’s only option; otherwise they miss out on all of the free sign-up bonuses and your incredible website content. Give them something to lose. Let them know that they could be making a huge mistake by not subscribing, and back up your words with valuable free bonuses and information-rich content that makes them glad they did.
Do this by making your entry page your ezine sign-up page. If you have to write 1000-1500 words to convince them to subscribe, then do it. Treat this page like a sales page.
Tell them all of the features of subscribing, and more importantly, all of the benefits.
Don’t sell them on your product, sell them on your newsletter and the valuable bonuses they’ll get get by subscribing. Your home page and your newsletter signup page should be one and the same.
The Secret Truth About Writing Great Sales Copy.
May 1, 2008
Did you know that most people find it difficult to write sales copy that works?
You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.
This is absolute bollocks.
Sure there are people out there selling rubbish and telling lies but you will only buy something from them once and then only out of desperation.
Most people have a pretty good sense of what is truth.
This is all you have to do.
Tell the truth about what your product can do for your client.
Imagine you have a friend and you are sitting down having a coffee together and they ask you what your product can do for them.
Do you pull out the high pressure professional sales pitch or start spinning lies? No, you give them the inside dope, the straight pitch, the ‘real deal’, in short, the plain truth.
One of the first lessons I learned when I studied professional copywriting was to write like people talk, using the same rhythm and style.
How to Increase Your Opt In List by 322% in 28 Days
April 23, 2008
“The money’s in your list” - how many times have you heard this statement? Plenty I’ll bet… Ever wondered why it’s been repeated so often it’s like a mantra?
Simple, it’s the truth. Anybody who owns a list containing the contact details of people interested in their products or services, has a high degree of control over sales.
Luckily, there are numerous low or no cost ways you can rapidly double, triple or even quadruple the size of your opt in subscriber list. Here are 3 of them:
1) Increase Your Opt In List Through Ezine Advertising.
Many ezine publishers incorporate advertisements into their emails. Most will charge for this, but there are ezine owners who publish ads for free.
Without getting too involved, here are the three basic types of ezine ads:
i) Solo Ads - separate emails dedicated to a single advert, and are the most effective. Unfortunately, nearly all ezine publishers will charge for a solo ad.
ii) Top Sponsor Ads - a short classified ad published at the top of an email. Not as effective as solo ads, but most ezine publishers will charge for these.
The Power of Newsletters
April 14, 2008
When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?"
"Great question," I replied. Here’s how:
A newsletter is a form of contact, just like a phone call, visit or direct mail postcard. Your business (or non-profit) and any messages you want to get across will be in front of your current and prospective clients each time you send out a newsletter. If you send out a newsletter several times a year, there is a good chance that you will reach your prospects at a time when they are ready to buy. Even if they’re not ready to buy, they might be talking to a friend or business associate who needs your services ? so you might get a referral.
To maximize your sales or donor opportunities, keep a few points in mind:
1. Focus content on what is beneficial to the reader. Good newsletters include a combination of information aimed at educating readers, sales messages and client kudos.
How To Create Your Very Own Client Newsletter
April 6, 2008
Using newsletters for business development improves your sales and marketing efficiency because they:
- Improve your prospecting by being more focused and personal than a newspaper ad;
- Generate referrals Ask your clients if there’s anyone they can suggest who would appreciate receiving your newsletter, as it’s much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call;
- Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them;
- Recover lost clients Many lost clients would like to revive their relationship with you, but don’t know how, so add a personal note to a newsletter, and mail it to them;
- Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that’s applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points.
Think of your client newsletter as an education tool, as well. It’s a place to explain to your clients what they should know about your area of expertise, and how it relates to their situation. Look around at what other advisors are doing, and see what you think will work best for you and your clients.
3 Steps to Creating Your Own Ezine to Increase Web Site Traffic!
March 29, 2008
What if I showed you a simple way to increase web site traffic that could sky-rocket your sales and make you an internet expert.
Would you be interested?
I sure hope so?
First, you have to remember the primary reason people get on to the internet. In case you have forgotten, it is to get INFORMATION. If this is the only thing you take from this article I will be pleased, because it is that important!
Articles provide a great way to get your message out and increase web site traffic. However, publishing an ezine is much more effective because you have a captive audience that is interested in getting your information. The reason they are interested is because they have given you permission to send them your publication by subscribing to it.
A subscriber is a much greater asset than a web site visitor, in the sense that you will be able to communicate to them for as long as you produce your ezine, or until they decide to opt-out.
So remember, when it comes down to which you would rather have?A hit on your site or a subscriber? The subscriber should win every time.
Newsletters in Plain Text or HTML - Which Work Better?
March 21, 2008
A common question asked when you first set out to write an email newsletter is whether it should be a plain text email or HTML (web page style). This is an important consideration since your choice impacts on how many people read your newsletter and how they respond to it. Let’s look at the obvious pros and cons of each format.
HTML Emails
THE GOOD
- Interactive - active elements can be inserted into emails limited only by what email clients can handle. May include movies, games, surveys or any active content.
- Metrics - Code can be placed into emails to provide detailed statistics on whether your email newsletters are read, for how long and which links are clicked and followed.
- Formatting can be controlled to the finest details including fonts, spacing, and design.
THE BAD
- Creating HTML emails take a lot of time and technical proficiency.
- Not everyone has an HTML capable email client in which case you will be excluding some people.
- Your basic message may be lost by the excessive content and “eye candy”.
- The range of options available in HTML are extensive and can lead to what I call “TMOS” - Too Many Options Syndrome, which is the antithesis of the concept “KISS” - Keep It Simple Stupid. TMOS can stop you from functioning efficiently because you are bogged down with how many things you could do, you end up doing nothing.
Plain Text Emails
Why Your Newsletter Must Get A Personality Today!
March 13, 2008
Newsletters are becoming ever more popular. Not surprising ? since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newsletters work for their owners.
IT’S A CROWDED WORLD OUT THERE.
But the Internet and Email (as well as lower print production costs) have meant that the number of newsletter Titles is growing at breakneck speed!
And with new Titles being published by the hour - covering just about every subject under the sun - the market is getting pretty jam-packed out there.
So how are you going to ensure that your newsletter doesn’t get crowded-out? How will you guarantee that your publication gains and develops a truly loyal readership, when they could so easily be distracted by your competitors’ newsletter offerings?
The answer?
YOU’VE GOT TO GIVE YOUR PUBLICATION A TON OF “NEWSLETTER PERSONALITY”.
Or to put it more accurately, you actually need to allow your own personality the space to shine through and dominate your written publication.
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
March 5, 2008
Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means to both market and grow your business and also show your existing clients your creative abilities. Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest?
One of the most important things I discovered was that they provided me with valuable information to help me in my business and which in turn helped me make a greater profit. They often provided information I didn’t already know. For example, some newsletters provided tips on search engine optimization, new affiliate programs, PR resources, or software shortcuts. Since I’m always looking to grow my business, this information is valuable to me. You normally have knowledge in a given field that others don’t. When preparing your newsletter, think about what expert knowledge you have or can obtain that would interest your targeted market. Now that’s what you want to add to your newsletter.
8 Things To Think About Before You Start Advertising Profitably In Ezines!
February 26, 2008
Advertising in ezines is possibly the most effective way of generating fast sales. Ezine advertising also consumes very little of your time. However, ezine advertising does consume your money and can consume it very quickly if you’re not careful. Here are 8 things, which if you think carefully about, will ensure that ezine advertising does not cost you more than you earn.
1. Who is your target audience?
Be sure to identify this early on. Do not make the mistake of thinking that everyone will be interested in your product. Your target audience are those people who would benefit from your product or service because these are the people who are most likely to make a purchase. Advertising to a targeted audience will result in a great amount of interest and a lot of sales.
2. Which ezine should I advertise in?
Choose an ezine which is made up of subscribers who fit in with your target audience. The closer your targeted audience and the ezine subject, the more sales you will make. Also, if you are looking to advertise in a particular ezine, subscribe to it. Do some research on how often subscribers purchase from the publisher’s recommendations because this will give you a good idea of how effective it is to advertise in this particular ezine.
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