Five Ways to Energize Your Newsletter
November 28, 2007
Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged and the publication’s production and editorial adjustments in line with current budgets.
Here are five tactics that you can you can use to make your current newsletter more engaging and a must-read for your intended recipients. And while these strategies also work well for printed newsletters, we’re going to focus on electronic newsletters because they offer the most opportunity for generating fast feedback from readers. Incorporating even one of these tips will help ensure that your e- newsletter increases in value from the recipient’s point of view.
1. Boost interactivity through surveys
Why a Newsletter Will Help Your Home Based Business
November 19, 2007
Web site traffic is a huge concern among home based business owners working online because the competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are many tricks you can do to differentiate your web site and set it apart from others. One such thing is providing a newsletter to subscribers.
When it comes to newsletters, to begin with you will need to have a reason why people will want to sign up. Most of the time people are not out searching for a bunch of newsletters to subscribe to, but for the right reason they will. For example, if you provide access to a business toolkit, e-book, free gift, or some other equally tempting award, people will sign up to receive the newsletter. Now, here is the key, once you have people signed up you want them to stay signed up and not only receive the newsletter but also read it.
Ezine Advertising Deals Revealed
November 11, 2007
Ezine (electronic magazine) advertising is a great method for exposing your offer to a targeted audience (niche). This type of advertising can be quite expensive though if you don’t know what to look for.
Two years of experience advertising in dozens of ezines has revealed a few money saving trends and commonalities. These tendencies will save the ezine marketer a considerable amount of money, especially when combined.
You may not realize it, but ezine ad specials and deals are fairly common if you know where to look and what to look for.
In this article, I will show you how to find these specials, what types to look for, and the details you need to know about each one in order to take advantage of these offers.
Subscribe
This may seem obvious, but I never subscribed to ezines, simply because it wasn’t necessary in order to purchase an ad. I would go to the website, fill out the ad form, hit the PayPal button, and submit the ad. What I didn’t know was that, though sometimes ad specials are available on the website, the best ones are usually offered to subscribers.
The News About Newsletters
November 3, 2007
“A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it’s a highly capable tool.” –Al Czarnecki Communications
(http://www.topstory.ca/newsletters.html)
Test yourself Newsletter Quiz:
Q. Do I need a newsletter?
A. Yes, because ?
a) my business coach says I need one.
b) most speakers have one.
c) I believe it would be a perfect component for my communication strategy and action plan for building platform. It will be consistent with the strategy and congruent with all the other tactics (advertising, brochure, business card, web site, new book, sponsorships, etc.) It will also reinforce my messages in a cost-effective way.
d) I want an additional tool to promote advance sales of my new book.
e) It will cost nothing, won’t take any time and I haven’t any time.
f) It’s a project I would enjoy, or could easily delegate.
B. What’s in it for whom? Scratch your head. What are specific benefits for me? What’s in it for the reader? Who are my mover and shaker recipients? If content is king, what would compete with their golf game? How much subtle sell should I include, what value-added? Will it be interactive? Will you survey your readers for preferences and suggestions for content? Will you run competitions? Offer prizes?
How Ezine Ads Explode Your Online Income - Part 2
October 26, 2007
Here’s a big tip ? the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we’ll get to some good ad writing tips in a minute). Now, what this does is it builds a rapport with the readers so you become a familiar and trusted presence in the ezine. As I’ve said countless times in this course, you cannot expect all customers to buy first time round, and by appearing in several issues of an ezine you’re overcoming this problem and giving them more chance to click on your link and find out what the fuss is about. I would also recommend as part of your campaign to get at least one solo ad in there as well to heighten your familiar presence even more ? again, use the same link and the same product so this familiarity really hits home. With a solo ad being the first ad in your campaign and following up with top placement sponsor ads, you will be setting yourself up nicely there for some affiliate commission.
Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit
October 20, 2007
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.
The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.
Example: who better to sell your health product to than a large group of people subscribed to a health newsletter? Or, you could pitch a business opportunity to a group already subscribed to another ezine about MLM and Biz Ops!
The idea of EA is fairly simple - but to make yours a success, you have to first determine which ezines or newsletters produce results, and which ones to avoid.
After a year and a half of EA, I’ve created a formula that produces increasing profit because I’ve learned how to avoid poor performing ezines and rip offs, while revealing the gems.
Strategy for Profit
I used to get ripped off about once for every 2 or 3 ezines I advertised in. They either took my money without running my ad (and ignored my subsequent emails), or my proven ads did too poorly for the money I paid.
The reasons ranged from abandoned ezines with working payment links, unethical newsletter owners, to a lot of ignorance and impatience on my part.
Learn the Five Facts Why Ezine Is the Ultimate Promotion Tool!
October 18, 2007
What you are about to read will change your way of promoting your products or services. Now that I got your attention, I will share to you six facts why ezine is the ultimate promotion tool.
Most of the people that promote a product or service doesn’t make money online. Even if you promote to millions of people that opt-in on safelists, ffas, or email blasts. Majority of the times, they will just delete your message and consider it as junk mail. I have tried them all. There is only one technique that is very effective “Ezines or Weekly Newsletter Marketing.”
1. An ezine is the perfect way to stay in touch with your clients and prospects on a regular basis.
Unless you continually follow up with clients and prospects, they’ll soon forget about it. But imagine calling or writing each and everyone of your clients and prospects every week! That would be nearly impossible to pull off.
Well, an ezine achieves the same goal. Keeping you on their radar screens, but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU, not someone they heard about yesterday, when they need to hire a coach.
How To Write Your Newsletter
October 10, 2007
So how do you set about writing your own newsletter?
The first thing you need to do is decide on a topic that you are interested in and your potential customers would also like to know more about. Then all you need to do is decide if you have enough knowledge on that subject to write confidently about it, and if you don’t, there are ways around that too. Then decide what format you want to use to present the information and bingo; you have a winning formula for your newsletter.
Deciding on a topic.
You should pick a subject that interests you, and if possible, one that you already know something about. It should also be a topic that is relevant and interesting to your potential customers. It should also be linked to the products and services you sell so that throughout your publications, you can refer readers to your web site for further information or relevant products or services.
For example, if you sell second hand cars, you may want to write a newsletter about "What to look for when buying a second hand car" or "Basic car maintenance", if you sell houses, you may want to write about" Tips for preparing your house for sale", or "How to profit from the buy-to-let market", etc.
DOUBLE Your Profits from These TEN Tips on Sending Email Ads
October 2, 2007
1. Make your ad prominent:
This can be done by keeping special characters like *, >, # , = etc. You can put these on top and bottom of your 5 line ad. Leave an extra white spce above and below your ad. This gap pulls readers eyes towards that spot.
2. Offer a discount:
Make it time sensitive. It will encourage your subscriber to check the product as soon as he sees the link. When they come to your website, try to get their email. Offer a free ecourse or free download. Once they provide their email, you can follow up them with your follow up autoresponder.
http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml
3. Use one line attractive heading:
Like “THREE Day Dis*count offer!” “FR*EE Upgrades!”
Remember while you using certain words like free, discount, unsubscribe, debt, money etc which are spam trigger words.
http://office.microsoft.com/en-us/assistance/HA010450051033.aspx
http://www.andreaoneill.com/spamtriggers.html
4. Ad position:
Use Top or middle space in the ezine/emailing for your ad. More chances to be clicked by the reader.
5. Target Ezine:
Don’t select the ezine based on price or number of subscribers. Select the ezine in which you are wishing to promote your email ad based on the similarity between your product/service and the ezine.
Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
September 23, 2007
Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that… But let me give you at least six to start with.
These six places are…
On websites,
In newsletters,
In classified ads,
In “signature files,”
On business stationery
And in digital goods.
On Websites
The most popular place for advertising an autoresponder is on the web. You can post your email link or set up a form that triggers your autoresponder on your own website.
It works 24 hours a day, seven days a week. If you use your autoresponder for providing more information on a product, your website becomes a 24-hour customer service person…
Working around the clock for you, even while you sleep!
One of the most useful ways of using smart autoresponders is to offer a brief synopsis of your website via autoresponder, particularly for those visitors who may be in a hurry.
But there are many others. In fact, autoresponders have innumerable uses and advantages. For example (and this is just a partial list), autoresponders are great for offering…