Ten Ways to Make Your Book Outsell Another
August 28, 2006
Wouldn’t you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.
1. Write non-fiction first. These books are 90% of total book sales. After non-fiction success, you can use your profits to partially finance a fiction project.
2. Write short books to start. Short books in any format, like eBooks, booklets, guides or special reports are faster, easier, and cheaper to write than full-length books of 200-300 pages. They can be as short as five pages (special reports), to eBooks that can be 5-100 pages (even longer).
3. Market to a book-buying audience. Women buy far more books than men, about 75%. If your message benefits women, you’ll do well in sales. If your book solves a problem it will sell more. It’s best to see the need and fill it rather than have an idea-then look for an audience.
Drive More Traffic to Your Web Site by Submitting Articles Online
August 28, 2006
If your business has a website, you’re probably searching for ways to get people to visit. Search engine optimization is important, but there are many other simple things you can do yourself to help drive more traffic to your site.
I publish several online newsletters; my own as well as several for my clients. My clients write wonderful articles for their newsletters and most also have me archive the newsletters or articles on their website. There is also another way to get more mileage from the articles they’ve written, and that’s to submit them to article directories, other web sites, and other online newsletters. The author’s bio is listed after the article with a link back to their website.
Articles that provide the reader with great information and leave them wanting more will click on that link to find out more about the author and to see if he/she has even more great information on their web site.
Making Freelance Writing Niche Types Fit: A Few Niche Types by Definition and Description
August 27, 2006
Our Freelance Writing Needs Defined
We must make freelance niche types fit our needs, wants, values and lifestyles, and we also must make ourselves fit freelance niche types. Of our waking hours, we work more than we do anything else. I keep this in mind when college students come to me concerned about what to do for a living, and I tell them (because I want them happy) to do what they love. I also tell them (because I believe in the truth) to do what they are good at.
The same goes for freelance writers. If we are talented, we have a chance. If we have a severe work ethic we have a better chance. And if we are devoted enough and relentless enough (and¡ªahem–masochistic enough) about writing for a living, we will be able to put on our vitaes that we are indeed professional writers. But in order to do and be so, we best find the freelance writing niche types or type we will be spectacular at, staking out a corner in the niche market, one which we¡¯ll bring passion to every morning as that damned alarm (later a wonderful thing) sounds.
Niche Defined
13 Steps to a Slippery Slope Online Sales Letter
August 27, 2006
Many of the solo professionals whom I coach are people who offer services. They’re coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They’re smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.
But here’s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.
Wrong.
You need a special sales page that has a “slippery slope” sales letter.
Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter should be - a “slippery slope” that pulls in the reader because it’s so compelling and interesting.
Here’s a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own sales page at www.BoostBizEzine.com.
1. Limit your navigation.
Essay Types and Modes Youll Need to Write for College
August 27, 2006
~TYPES~
You Want Us to Write What? Understanding the Task Assigned
Which academic essay writing types we use depends upon which disciplines (or classes) we write for. Each instructor or professor will assign papers that invite us to reveal in writing what we have learned/what we think about the material for that particular class:
* ANALYTIC-A classic style used in art, science, history, psychology, education, and most other disciplines across the curriculum to explore and investigate an idea, process, person, action, or attitude.
* ARGUMENTATIVE-Used in more advanced English classes, in philosophy, and in courses which include theory.
*COMPARATIVE/CONTRASTIVE-Used in most courses where specific analysis of like and unlike elements, characters, and ideas lend themselves to comparison.
*DEFINITIONAL-Written when we apply a more thorough study to a topic, especially an abstract one.
*DESCRIPTIVE-Used to more intensively, more concretely cover an idea, item, or subject.
*EVALUATIVE-Often confused with analytical, the evaluative essay moves beyond the what and how to the how much…we put a value on the topic here.
*EXPLANATORY-Also called the expository essay (though I tend to see all essays as expository, as exposing a truth about something). With this type we further our own and our readers’ understanding of the subject.
Writing Tips for your Journey
August 26, 2006
Tips for your writing journey
So, you’d like to be a writer? Congrats! Writing not only is a great way to express yourself, but can provide an income. Keep in mind not all writers make a fortune, some still cant quit their day job. Below are some tips to start your writing journey.
1.Start Writing
Okay, so this tip is obvious. For some, it’s a question of what to write about, for others how to write. Write how and what you want. What kind of books do you like to read? Fiction, Mystery, science fiction, how to books? How about articles, reports, maybe you’re interested in journalism. Whatever the case may be, to get your creative juices flowing, start writing! Don’t worry about how it sounds, grammar or other mistakes, you can go back to fix these.
2.Join online and offline groups/message boards and chats
If you already know what you want to write about, consider joining writer groups at your local library, or online groups, along with message boards and chats. It’s a great way to network with other writers and published authors. It’s also a good place to share your work and receive feedback. Many places online are free to join, some require a membership which usually consist of a user name, e-mail address and password for your user name. Some request more information such as a name, address and sometimes phone number.
How To Choose the Right Ezines For Your Ads
August 26, 2006
Do you feel bewildered when you begin an Ezine Advertising campaign?
I do.
Take ‘The Free Directory of Ezines’, for example. There are over 800 Ezines in the Directory that accept paid ads. How do you decide which Ezines to place your ad in?
There are several factors that narrow down the choice for me.
First, I look at the subscriber numbers. If an Ezine has less than 400 subscribers, I move on.
Then I look at the Publication Dates. I prefer to advertise in Ezines that are published weekly, or even more frequently; I don’t want to wait a month my ad to appear.
Then I look at the number of ads that appear in each issue. If an Ezine has more than 15 ads per issue, I give it a miss; I want my ad to be seen.
Then I look at the payment method; if the Ezine doesn’t accept online payment with the major credit cards, I move on.
Then I look at the Ad Rates - on a ‘blind date’ like this, the most I’m prepared to pay for an Ezine ad is about $20.
Increase Site Page Rank By Writing Free Articles
August 26, 2006
Are you looking for a better way to promote your website at little or no cost? One simple, yet effective, idea is to write articles about a subject in which you have expertise. Once written, then attempt to distribute these articles for free publication on other resource websites and/or newsletters with, of course, the stipulation that your brief bio and a link to your site remain intact.
If your articles are found to be useful, they might be picked up by many resource websites and e-mail newsletter publishers. Not only will your article bring lots of immediate traffic to your website from these web resource readers, it’s likely that your article will be permanently archived among newsletter back issues. This alone will begin to grow a permanent library of backlinks to your website. Search engines, which evaluate incoming links to your site for PR purposes, will observe a boost in your website’s popularity and are likely to rank you higher in specific keyword search queries.
Writing free articles for other websites, within your “primary market”, can get your name (and website URL) out to thousands of interested readers for little or no monetary expense - only your time & specialized knowledge. For an example of my own “free article marketing”, within my direct area of expertise, go to:
Discover the Writer Hiding Inside You
August 25, 2006
Has the thought run across you mind that you might want to write a column or two? Maybe you thought about writing your own material for your company newsletter. Maybe someone asked you to share your expertise with others by writing a how-to paper. Then the voice of fear spoke up and you decide maybe not this time. "I’m not ready to make that step. I could never write something meaningful. I’m no writer." You say. Well you are dead wrong if you think that way. There is a writer in everyone.
Here are a few tips to get started on the road to writing.
1. Keep a creative idea journal - You don’t have to run out and get a beautiful looking notebook that is supposed to be use just for journalizing. Get yourself an inexpensive spiral binder, open it up and start writing down your thoughts.
2. Pick up a pencil and write ? The next step to finding the writer in you is to pick up your utensil of choice and start writing. Keep your note pad with you at all times. Jot down what you are think about at that moment. Great minds do their best brainstorming this way. Don’t trust yourself to remember everything. You can always go back to your journal and refine your thoughts later.
Freelance Writing: How Many Regular Clients Should You Have?
August 25, 2006
This is a tough question for every freelance writer. For me, the worst working scenario is when a few weeks go by and all my work comprises one-off jobs for small clients who never become repeat customers.
It takes a lot of time finding and developing each new client. That means lots of unbillable hours.
My best scenario is to have three to five repeat clients I can pretty much depend on for work each month. Plus one or two new clients who may or may not turn into repeat customers.
That way, if you lose one repeat client, you’re not in big trouble. You have your other regular clients, plus some more prospects in the ‘hopper’.
>> The two danger scenarios
It is dangerous for you when you have too few clients. I found myself in this situation a couple of years ago. I had one client that was worth over $10,000 a month to me. The result was that they took up a lot of my time and I found myself with very little free time to develop new clients. I had other work, but this one client took up a significant proportion of my time.
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