Turn Words Into Traffic
January 28, 2007
A large portion of your business relies on your ability to deliver quality information to your visitors.
Trashy websites built entirely of low-response sales letters are all too common. Your visitors and mailing list subscribers rely on you for something more….
Build a lasting relationship by offering quality information while keeping them informed of products that will improve their business and not just deflate their bank account!
One WAY-under used technique to increase traffic AND deliver informative content is to write articles. It doesn’t matter what business you’re in, someone is interested in the services you provide.
Posting articles to your website is a good idea because it adds content for the search engines, and when your visitors publish your articles to their ezine or on their site with your resource box attached, it’s a free advertisement for you!
A BIG part of my business comes from articles I publish to other ezines and newsletters. So you can imagine my surprise when I found out how much traffic I was missing out on by not using these methods.
Create A Dream Diary
January 28, 2007
How many times have you forced yourself to sit in front of a computer and waited for inspiration to strike?Most of us at some point, whether just starting out or even an experienced published writer, have suffered from the proverbial writers block or have struggled to kick-start their creativity.
Sometimes ideas just flow and writing our article or story is easy. Inspiration flows over us like waves and the subsequent finished piece is almost word perfect and requires very little editing. But for those times when inspiration is on holiday or worse, on strike, help yourself to master those off days by creating a dream diary.
If you are one of those unfortunate people who believe that they rarely dream or at least have trouble remembering them, a dream diary is obviously going to be a problem.But you can train yourself to remember your dreams in the mornings, but this may take time and practise.
Try leaving a notepad by your bed or invest in a Dictaphone, at least if you do wake up during or after your dream, you can leave instant notes for yourself. Just in case on falling asleep, you eliminate all memory of this wonderful plot.
Dialogue Tags - A Study in Common Errors
January 27, 2007
Verb and Subject
Incorrect:
“I bet you two had a fine time,” said Ben.
When using tags, it’s unusual to have the verb before the subject. The general rule of thumb is to use this construction sparingly, as a rare change in pace or flow. In addition, many editors are asking this construction not appear at all in a manuscript.
Correct:
“I bet you two had a fine time,” Ben said.
The Comma and As
Incorrect:
“Do you kiss toads often? Or are you just a little weird?” Betty asked, wrinkling her nose in distaste.
“I often find the little green guys cute. You should try it sometime,” Bertha said as she giggled.
In both instances, the comma after asked, and the ‘as’ after said, indicate the dialogue tag isn’t necessary. Each is greatly improved by removing the tag and allowing the following sentence to stand on its own.
Correct:
“Do you kiss toads often? Or are you just a little weird?” Betty wrinkled her nose in distaste.
“I often find the little green guys cute. You should try it sometime.” Bertha giggled.
Unnecessary Tags
Incorrect:
Book Events - Make Yours Successful
January 27, 2007
A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it’s a good idea to arrange as many events as your time and budget allows. But, no matter who’s making the arrangements, there are five key ingredients to making the event a success:
1. It is very important to plan your book event carefully. This means knowing exactly what you’re going to say and how you will say it. Some authors believe that they can just wing it, relying on the audience to provide questions for discussion. Leaving the content to the audience to define is a poor idea. The author should take the lead. Audiences are there to hear more about the book, usually before they buy it. Have a plan for what you are going to say. You’ll feel much more confident, and then if the audience is familiar with you and your writing, you will have that much more to enrich your talk. Remember the purpose of the book event: you are there to convince people to buy your books. Be prepared, and don’t leave things to chance!
How to Come Up with Fresh Story Ideas
January 27, 2007
How to Come Up with Fresh Story Ideas When Your Well has Been Tapped Dry
When I face the desolate impossibility of writing 500 pages, a sick sense of failure falls on me, and I know I can never do it. Then gradually, I write one page and then another. One day’s works is all I can permit myself to contemplate.
-John Steinbeck
I know that it seems easier to make that extra pot of coffee, read that good book, that you have had in storage for the last ten years, and suddenly decide to make the kids that Halloween costume by hand, than it can be to make yourself sit down and write. Believe me, I have been there.
Here are some brainstorming techniques to get your brain pumping again and churning out ideas.
1) If you are having trouble coming up with characters or even a story line, try developing an action scene. One good scene to kick off your book can get the rest flowing. Develop the characters and story line around that scene.
How to Write Adverts that Forces People to Respond
January 26, 2007
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, “Would I buy this or not?” If you say “No,” then ask yourself why. If you say “Yes,” then ask yourself why.
Consider what is it that makes this advert attractive or what is it that this person’s offer is deemed to be unattractive. By carrying out this exercise regularly you will be surprising yourself with what you will notice about advertising.
Most advertising you see today is written poorly. It confuses the potential customer, it does not paint a desired picture in their mind, it does not give him or her a good reason to order the product now and, it focuses on features rather than the benefits of products/services. Many businesses failures can be tracked back to poor advertising although it should be mentioned that there are many other reasons for failure.
If you want to stay in business, you must learn how to advertise effectively and how to produce orders NOW! The aim of this article is to help whoever operates a business to improve his or her advertising technique.
5 Powerful Article Writing Tips
January 26, 2007
Writing articles is one of the most powerful, if not the most powerful methods of building your reputation and your online business. Not only do you get unlimited exposure, but it is fre^e as well!
If your article is well-written, you will probably get listed on numerous websites as well as in several ezines. This will establish you as someone who knows what they are talking about and will more than likely bring you many visitors and subscribers.
People will start to come to you when they need information or products or advice. This is a great way of establishing your online presence.
Writing articles is not as hard as you may think. You do not have to be a professional writer to produce an effective article. Below are some tips to help you get started.
1. Don’t worry about big fancy words.
People are looking for easy to understand, down-to- earth articles to help them learn. They are not interested in being impressed with encyclopedia language skills.
2. Advertise in your resource box, not the article.
Learn to Write Like a Pro
January 26, 2007
Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit.
The first thing that is needed is a business like attitude toward the process. From day one you must:
1) Know your niche.
Research which books are popular in your genre. Go to bookstores and start reading popular authors in your field. Also pick up writing magazines and see what publishers are looking for today.
2) Know your audience. If you are writing for children, for example, know the developmental stage that a child reading your book needs to be and cater to them.
Ex. A five year old would not be a good candidate for a chapter book.
You can also talk to your future readers and find out what really sparks their interest.
10 Ways, How To Get Significant Exposure For Free
January 25, 2007
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates about the publisher’s site or business, testimonial and much more.
The word “ezine” is short for electronic magazine, also known as a newsletter. They are an excellent way to find detailed information about specific field on interest. At the same time they expose a gold mine of contact and possibilities! Ezines are delivered via email and 99 % of them are free. They can be sent daily, weekly, biweekly or monthly, it just depends on how the publisher of the ezine wishes to distribute the newsletter. Ezine is breakthrough of marketing solution today. We can promote our business with change banner, swap ad and write article. You can literally get hundreds of hits per day without spending a dime on advertising using ezines! There are ten techniques how to promote in ezine, although the impacts are indirect. They work and the potential is unlimited.
1. Write Testimonials!
Nobody Likes A Rambler
January 25, 2007
We all know people who ramble. They include every boring and insignificant detail, speak in five-minute-long sentences and take forever to get to the point. When they finally reach the end of their story, most people have either walked away or lost interest.
If you were reading their words, would you read right to the end? Or would you find something more informative, less boring and shorter to read?
We all have a tendency to ramble. It’s natural. And the more excited we are about a subject, the more likely we are to ramble.
Unfortunately, if we ramble in writing, our readers may not get to the “good stuff.” And if that “good stuff” is your website, your byline or a product you wish to promote, your rambling has just cost you money.
Now, I certainly don’t want to curb your excitement, and I don’t even want to thwart your tendency to ramble.
Instead, I want you to get wildly excited about your topic. I want you to ramble as much as you like. Then I want you to edit.
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