New York Code Orange Jaisini New Art Series

The creativity of Jaisini is not designed to be preaching or too critical. Paul Jaisini reached his level of mastership to know exactly that life is worth living to look in the future having no regrets about the past.

In the aftermath of sept 11 there was a motto for New Yorkers to go on living and conducting business as usual in order to fight the very concept of terrorism, fear. And being cosmopolitan as Londoners or people of world greatest cities New Yorkers prove to be hard to scare.

The spirit of a great city is reflected in the cutting edge works of Jaisini. There is a given subject and a special atmosphere but to Jaisini it would not fulfil his artistic ambition to simply record the rubble and destruction.

Every picture dedicated to NYC in code orange is a mini scenario for a performance with different characters, roles, subtexts and screenplays. Every character in Jaisini’s visual rendition of NYC in code orange is usually a typical New Yorker conducting daily life and encountering an unusual situation as viewed by the art director who came up with his own vision of what life could be like in a city that is no longer troubled.

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don’t get your readers’ attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too.

Whether we, as copywriters, like it or not, the fact is most people will not read all the copy word for word. Headlines can help fill in the blanks in several ways so “skimmers” still get the gist of the information included in the copy.

Headlines Outline the Benefits

Using headlines and sub-heads that state benefits about your product/service can be a powerful strategy. Using wireless home networking for example, you might create headlines and sub-heads that read:

• Work From Anywhere In Your Home
• No More Jumbled Cables Strung Everywhere
• Have Multiple Computers Online At The Same Time
• Make All The Computer Users In Your Home Happy

Even if the customer didn’t read the copy included in between these heads and sub-heads, they would still be made aware of all the benefits of having a wireless home network.

Article Writing For Fame And Fortune

How would you like to have your name and web address spread all over the internet?

How would you like to have your web site move up to the first few pages on the major search engines?

Actually, it’s not as difficult as you may think. It requires some time and effort on your part, however, the rewards can far outweigh the effort that you put in.

Not only can you receive thousands of dollars worth of free advertising and promotion, but you can also develop a reputation as a smart person, one who many people would like to be affiliated with.

So, just what is this all-powerful genie of self promotion?

Believe it or not, it’s Article Writing.

That’s right, the absolute best method that I have found to get free advertising is to write articles and submit them to ezine publishers and article directories. Website owners and ezine publishers are always looking for content for their sites and newsletters. Why not let them publish yours.

Write Your Life

Take out a white piece of paper and place it on your kitchen table. You now have two choices. You can write or draw on it, or you can leave it there.

If you write or draw, you control the paper’s destiny, the words or images it will express, the character it will display, the very meaning of its existence.

If you choose to leave it on your kitchen table, it will remain white. Over time, if left undisturbed, it will slowly turn yellow, old and weary, with no character and no meaning.

But wait.

It will not be left undisturbed. Surely something will spill on it. If your kitchen table sees the kind of abuse ours does, it won’t take a day before there’s a strawberry stain on it, perhaps a few drops of milk or syrup, or maybe some stray mashed potatoes.

That paper is your life.

We can let fate take its course, splashing the splendor of life’s stray mashed potatoes across our lives, or we can define our own meaning.

It’s up to each of us.

What’s your choice?

Isn’t this a great little exercise to pass along to your friends?

Writing Without Style

Style manuals are all well and good, and in fact, highly desirable for newspapers. The average reading level of newspaper readers is the sixth grade. Over the years it became imperative that newspaper writing be simple, consistent, and use basic punctuation, even when that violated some elementary rules. The end result has been that borderline idiots may now understand today’s papers.

I feel that these manuals should not be taken as carved in stone for fiction writers. Imagine, if you will, someone dictating to Picasso, Dali, or the French impressionists which colors of paint they may use, which strokes, which perspective, etc. Unthinkable, yet there are many people who insist that fiction writers must abide by the (sometimes) arbitrary grammar and style rules in the popular style manuals.

Vital Verbs

Remember back in the dark days of your school years when you had to learn the parts of speech? A noun is the name of a person, place, or thing. When asked what a verb was, you smugly answered, A verb is a word that indicates action, or some such definition. Fine. You got that straight. Since then, you’ve uttered or written verbs in the hundreds of thousands.

Verbs are great words. They enable us to describe actions or states of being or feelings we’d be hard pressed to convey without them. “John outside the house. John inside the house. John in bed.” Primitive, to say the least. With the help of verbs, we can say, “John came home and went directly to bed.” Still, if verbs are indispensable in our speech and in our writing, why do we neglect them so?

Yes, we neglect them terribly. There are countless verbs just sitting in our dictionaries that are rarely taken out and used, seldom get to feel themselves flowing out of our mouths or proudly sitting on the paper on which we write. You have to feel sorry for them.

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It’s a darn shame.

When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab…ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

If you’ve been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FAQs about Book Signings

Since I self-published my first book, “101 Ways to Improve Your Communication Skills Instantly,” in 1998 and began doing book signings shortly afterward, many people have asked:

1. What do you get paid to do a book signing?

It depends on where the book signing occurs. Most bookstores do not pay authors to do a book signing. Linda Ligon, Interweave Press, says that her authors are paid an honorarium by craft stores. The “pay” is most often an opportunity to interact with readers, increase the sales of your book, and enhance your status as an expert.

2. How much money do you make on a book signing tour?

It depends-and you may never know precisely. It depends to a large extent on how well your events are publicized because more people attend when excitement is created about the event. It depends on your presentation and interaction with the audiences. You may know how many books were sold during the event, but that is not the end of the story. One bookseller says that more than 60% of the sales are made after the author leaves the store.

3. Why would anyone go to a book signing?

Writing Good Dialogue.

There’s nothing that kills a scene like hackneyed dialogue. Just stop and think about the average B-Grade Hollywood Movie. Sure, at times the plot is bad and the characterisation woeful but most of the time, what stops it from being a good movie is the dialogue. Cringe-worthy dialogue.

So, how do you write good dialogue? There are a number of factors and the most important one is: don’t try too hard. Not every thing out of a character’s mouth has to be scintilating. Sometimes, the best dialogue comes about because it’s so simple and normal. So relax.

You need to let your characters speak. If they are highly educated, they will probably speak with great grammar and have a high vocabulary. If they left school at fourteen and have worked for five years in the local abottoir, their language is likely to be more colourful. If your character is a chatterbox, let them ramble. If they are the strong and silent type, let them be silent. Don’t force words into their mouths and don’t try to make them conform to your own views of good communication.

Good dialogue flows. The characters react to what another character has said. For example:

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop ? and so does their copy.

Because the key word here is "effective" not "different" or "unique".

"But wait!", you say, "Isn’t my Unique Selling Proposition what makes the sales message effective?"

Ah, Grasshopper…maybe, maybe not.

You see, the problem with most USPs is that they start with you (pun intended). And you can be unique and different all you want, but if it means nothing to me ? what do I care? The same applies to your customer. For your USP to be effective with your prospect, it must first be relevant to them. The two are inextricably linked: effective = relevant, and relevant = effective. Without this link, the "U" in your USP stands for "Useless".

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