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The Booklet Journey Opening a New World這本小冊子的征程開放一個新的世界

1991 was a pivotal year in my life. 1991年是一個關鍵的一年，在我的生命。 My professional organizing business was 8 years old.我的專業組織業務是8歲。

The sales cycle was getting longer and longer for workshop and consulting work.銷售週期是越來越長，為車間和諮詢工作。 I had formed these crazy habits called eating and paying the rent and was not eager to break either of them.我已形成了這些瘋狂的習慣，所謂的飲食及支付租金，並沒有急於打破要么他們。

That’s when I spotted an offer for a free copy of a booklet called “117 Ideas For Better Business Presentations.” I do business presentations, and the price was right.這是當我發現了一個提供一個自由的副本一本小冊子，所謂的“ 117思路，更好的營商介紹： ”我做生意的介紹，和價格是正確的。 I sent for it.我發送它。 My first reaction was, "gee, I could knock something like this out about organizing tips.’" Then I threw it in a drawer.我的第一反應是， “張基，我可以敲的東西一樣，這出約組織的秘訣。 ”的話，我把它在抽屜裡。

Six months later I was in my office, bored, baffled and beaten down by the slow economy. 6個月後，我在我的辦公室，無聊，困惑和毆打下跌緩慢的經濟體系。 I had no money.我沒有錢。 I mean no money!我的意思是沒有錢！

I remembered that little booklet.我記得小的小冊子。 I had no idea how I was going to do it, but something hit me, and I knew I had to produce a booklet on organizing tips.我不知道我如何去這樣做，而是打我，我知道我必須出示一本小冊子，對組織的秘訣。

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Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits ezine廣告策略暴露- 15提示，以提高您的利潤

In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.我認為，電子雜誌（ ezine ）廣告是最大的，尚未開發的來源，在線廣告可今天。

The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.原因： ezine廣告（ ea ）條匹配您的產品或想法的人有類似的利益。

Example: who better to sell your health product to than a large group of people subscribed to a health newsletter?例如：誰更好地推銷自己健康的產品，比一大群人訂閱了健康時事通訊？ Or, you could pitch a business opportunity to a group already subscribed to another ezine about MLM and Biz Ops!或者，您可以在足球場商業機會，以一組已經訂閱的另一個ezine約傳銷和合作的老年退休金計劃！

The idea of EA is fairly simple - but to make yours a success, you have to first determine which ezines or newsletters produce results, and which ones to avoid.的思想，環境是相當簡單的-但使你成功，你必須首先確定哪些e zines或電子報產生的結果，哪些可避免的。

After a year and a half of EA, I’ve created a formula that produces increasing profit because I’ve learned how to avoid poor performing ezines and rip offs, while revealing the gems.經過了一年半的電針，我已經建立了一個公式，它產生的利潤增加，因為我已經學會如何避免效能不佳的ezines和RIP取捨，而揭示的瑰寶。

Strategy for Profit 戰略利潤

I used to get ripped off about once for every 2 or 3 ezines I advertised in. They either took my money without running my ad (and ignored my subsequent emails), or my proven ads did too poorly for the money I paid.我用得到敲竹槓一次，每2或3 ezines i廣告英寸他們要么了我的錢不運行我的廣告（而忽略了我以後的電子郵件） ，或我的證明，廣告沒有太大差為錢支付。

The reasons ranged from abandoned ezines with working payment links, unethical newsletter owners, to a lot of ignorance and impatience on my part.原因為何不等，從被遺棄的ezines與支付系統聯網工作，是不道德的時事通訊業主，有很多的無知和不耐煩，我的一部分。

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Is Now the Time for a Play about the War in Iraq?現在的時間為一出戲約在伊拉克戰爭？

Everone knows that comedy is mostly about timing. everone知道，喜劇大多是關於時間的問題。 If you hit upon the right nerve (is a funny bone a nerve?) at the right time then, usually, you don’t even have to be original or even marginally funny to win laughs.如果你擊中後，有權神經（是一個有趣的骨神經？ ）在正確的時間，然後，通常，你甚至不用原件，甚至有輕微的搞笑贏得哈哈大笑。 The audience laughs just at the reference (ie “How about Michael Jackson?”) and may fall into hysterics at a gifted comic’s pause.觀眾笑著說剛才在參考（即“如何Michael Jackson的？ ” ） ，並可能陷入hysterics在一個天才的漫畫的暫停。

Of course the other element in comedy is distance.當然，其他元素在喜劇的距離。 The funniest jokes might fall flat if the audience remains in grief or on edge (it might be too soon for “Now that John Ritter’s dead, can we agree that three’sa crowd?”).該funniest笑話可能屬於單位，如果觀眾仍然在悲痛或邊緣（可能還為時過早： “現在，約翰裡特爾的死了，我們可以同意， three'sa人群？ ” ） 。 We may be past the days of “tarring and feathering”, but if somebody decides to throw something at you, chances are it won’t be a cake or a pie (which used to, at least, be good for laughs).我們可能在過去的日子“ tarring和羽” ，但如果有人決定投擲的東西，在你的機會是它不會是一個蛋糕或一餅（即用，至少，善於為笑） 。 So, it’s important to be able to recognize this.因此，它的重要的是能夠認識到這一點。

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Mission Possible: Get Published with Goals, Guidance, and Persistance特派團的可能：獲得出版與目標，指導和毅力

You send me an e-mail.你給我發送電子郵件。 You tell me you’ve written over three hundred poems since you were 16 (in your teenage angst stage).你可否告訴我，您的書面超過300詩既然你共有16個（在您的十幾歲的焦慮階段） 。 You mention the novel you’ve completed and it’s really good (it really is!!!), and the novel-in-progress.你所提到的小說，你已經完成了它的真正好的（真的是!!!),和小說在進步。 You mention how the International Library of Poetry has published one of your poems.你所提到的如何國際圖書館詩歌出版了一您的詩。 (But, whom haven’t they published?) （不過，其中有他們不公佈？ ）

However, all your work is stored away, hidden from the public eye on a black little disk.不過，您的所有工作是儲存遠離，隱藏在公眾視線就一個黑色小磁盤。

You have one mission: Getting published.您有一個使命：獲得出版。

"How do I get published?" “我要如何公佈？ ” you finally question at the end of the e-mail.您的問題，最後在去年底的電子郵箱。

At times, I ask myself the same question.有時，我問自己同樣的問題。

Is this mission impossible?這是不可能的任務嗎？ To many, it seems that way.很多，似乎這樣的。 If you stick with me, I’ll make the publishing process slightly simpler.如果你堅持的話，我會作出的出版過程中稍微簡單。

On this mission, you’ll need three things: Goals, Guidance, and Persistence.關於這次訪問的，您需要三件事：目標，指導和毅力。

An unmentioned New York City college (as well as other schools, I’m sure) offered a course on "How to Get Published".一未提及的新的紐約市學院（以及其他學校，我敢肯定）提供了一個當然就“如何讓出版了” 。 Various bigwigs from major publishing houses in New York City were guest speakers on many occasions.各頭面人物，從主要出版社在紐約市被嘉賓講者在許多場合。

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What?s In Your Resource Box (SIG File)?什麼？ S在您的資源框（ SIG的文件） ？

One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box.其中最重要的東西，你可以做，以改善您的能見度和連接與客戶或客戶的是建立一個強有力的個人品牌的聲明在您的資源方塊。 I’m not talking about adding your job title.我不是在談論加入您的職銜。 I’m talking about including what it is you really do.我談到，包括什麼是你真的這樣做。

* What is the most important benefit you provide to your customers and your company? *什麼是最重要的好處您提供給您的客戶和您的公司呢？

* What can you do better than anyone else? *可以做什麼比別人表現得更好？ What problem or issue can you resolve?什麼問題或問題，你能解決嗎？

What is your personal branding statement?什麼是你的個人品牌的聲明嗎？ That’s what I want you to tell me in your resource box or signature file.這就是我要你告訴我，在您的資源框或簽名文件。 This is not a one time effort.這不是一個時間的努力。 It will take some time refining your message to its core.這將需要一些時間精煉您的訊息傳送到它的核心。 Writing a good one-liner is really hard and it will take several attempts to create a good one.寫作一個好班輪運輸是真的很難，而且會採取幾次試圖創造一個良好的1 。 Collect outside opinions.收集外界的意見。 What is important to you might not be important to your audience.什麼是重要的您可能沒有重要到您的觀眾。

I recently struggled with a one-liner for an article I was writing.最近，我奮鬥，與一個班輪的一篇文章，我寫。 I wanted to explain what I did as a packaging consultant/speaker/expert.我想解釋什麼，我作為一個包裝顧問/喇叭/專家。 I’m going to share with you some of my labors in this effort.我要與你分享我的一些勞動力在這方面作出努力。 I started out with the typical list: expert, guru, speaker, and consultant.我開始與典型的名單：專家，大師，一位發言者的發言，和顧問。 Then decided I needed more of a position statement.然後決定我需要更多的立場聲明。

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Stop Struggling and Write Your Article - Part II停止掙扎，並寫下你的文章-第二部分

Don’t let overwhelm hold you back- follow this expert advice and start writing your promotional article today.不要讓你壓倒舉行回到-依循這個專家諮詢和開始寫您的促銷文章今天。

In Part 1, I talked about the importance of planning and structuring your article.在第1部分，我談論的重要性，規劃和構建您的文章。 Here are three more essential steps to help you make sure your article is ready to go.這裡有三個更重要的步驟，以幫助您確認您的文章是準備就緒。

4. 4 。 Avoid clichés (like the plague).避免陳詞濫調（如鼠疫） 。 As in, clichéd language, clichéd advice, and clichéd topics.作為在， clichéd語言， clichéd意見，並clichéd主題。 To refresh your memory, a cliché is anything that’s over-used, banal, or tired.刷新您的記憶體，陳詞濫調，是任何的過度使用，平庸，或累了。 It’s anything we’ve all heard 1,000 times before and hoped we’d never hear again.它的什麼我們已經都聽到了1000倍之前，並希望我們要永遠不會聽到一次。

Some typical examples of overworked expressions (and there are thousands):一些典型的過度表達（有千人） ：

… bring you up to speed, at the end of the day, since time immemorial, chilled to the bone, a gleam in his eye, her heart leapt into her mouth, a level playing field, when all is said and done, on the same page … …為您帶來了加快，截至去年底的一天，自遠古以來，冷凍，以骨，閃耀在他的眼睛，她的心臟躍居到她的口，一個公平的競爭環境，當一切是說過和做過，就在同一頁…

Clichéd language can be fixed with a good edit. clichéd語言可以固定一個良好的編輯。 First, determine whether you really need that phrase.第一，確定您是否真的需要這句話。 If you do, express the concepts in ordinary terms.如果你這樣做，表達的概念，在平凡的條款。 So, for “see if we’re on the same page”, substitute “see if we all agree”.因此， “看到如果我們想要在同一頁上” ，而代以“見，如果大家都同意” 。

Clichéd advice and topics might include: clichéd的意見和議題可能包括：

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How to Write Bad Poetry如何寫壞詩

So you’ve decided to crown yourself with a title that a million other people (just like you (yes, just like you!)) give themselves every day.所以您決定要冠給自己一個標題，一個萬其他人（就像你（是的，就像你！ ） ）給自己每一天。 Some people believe giving yourself such a title is equivalent to, and just as beneficial monetarily, as naming yourself Queen of England.有些人認為給自己這樣一個標題是相等於，就像有益的金錢，作為命名自己的英國女王。 But, there is no grace, rarely enough publicity, and only the title of Court Jester seems to be becoming for you because you are a fool among others.但是，是沒有寬限期，很少有足夠的宣傳，只有標題法院弄臣似乎要成為你，因為你是一個傻瓜等等。

What is this sacred title?這是什麼神聖的稱號呢？ Poet.詩人。

Why does titling yourself a "poet" make you a Fool?為何不自己所有權的“詩人”讓你傻瓜？ Well, it doesn’t, not in and of itself.以及，這並不，而不是在和本身。 But if you’ve only been published online, never in print-that could be a sign of your well-earned Fool status.但如果您只在已出版的線上，從來沒有在打印認為，可能是一個跡象，你的血汗錢，愚弄的地位。 To be blunt-that is a sign that you write bad poetry.要鈍這是一個跡象，你寫壞的詩。

Why would these sites accept your work if it sucked, you ask?為什麼這些網站接受您的工作，如果它吸，你問？ Maybe to raise their quota, maybe to get more submissions of the site’s particular interest, but mainly to actually HAVE something to post-most (but not all) sites are desperate for submissions.也許，以提高他們的配額，可能獲得更多的意見書，該網站的特別感興趣，但實際上，主要是有一些後大部分（但不是全部）的網站是絕望的意見書。 Or maybe they’re out for a profit.或者，也許他們正在為利潤。 Come on, who among us HASN’T had something accepted by the National Library of Poetry, and then gotten all the brochures for expensive products featuring our work?來吧，誰在我們中間沒有一些接受由國家圖書館詩歌，然後得到所有的小冊子，對昂貴的產品採用的則是我們的工作呢？

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Some Important Tips On Proposals And Price一些重要的提示的提案和建議價格

Here’sa critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.以下是極為重要的文案技術我使用時，撰寫銷售信函和建議，為我們自己的直銷服務，並為我們的客戶。

It’s all about “price”.它的所有關於“價格” 。

I see it all the time.我看到的所有時間。 And perhaps you do too.也許你這樣做太。 Letters and proposals that bury the price at the very end of the document.信件和建議，埋葬的價格非常文件的結尾。 By explaining all the benefits in the first few pages and then leaving the price for last, people believe that buyers will be pleasantly surprised when they see how much it will cost.解釋的所有優點，在最前面幾頁，然後離開的價格最後，人們相信，買家將被驚喜當他們看到有多少，它會成本。

In actual fact, it doesn’t work that way.在實際上，它不工作的方式。

Think about it.想一想。 What do you do as a buyer?怎麼辦作為買家？

I know I flick through the document until I find the price.我知道我彈簧刀通過的文件，直到我覺得價格。 Then, if it’s more than I want to pay, I put the document away, never to be seen again.然後，如果它的比我更願意支付的，我把文件以外，從來沒有將再次看到。 I don’t bother going back and reading from the beginning.我不打擾回到和閱讀從一開始。

Instead, what well written proposals do is tell the person up-front, how much something will cost.反之，什麼，以及書面提案做的是告訴人成立前，有多少東西會成本。 That way the reader doesn’t need to go digging.這樣，讀者並不需要去挖掘。

They see how much it is, have an instant reaction to the amount and THEN … if it’s more expensive than they thought, they’ll keep reading through the document to look for ways to justify the price in their own mind.他們看到多少是，有一個即時的反應，金額，然後… …如果它的更昂貴的比他們以為，他們會繼續讀通過的文件，以尋求合理的價格在自己的主意。

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Documenting Everything: Your Journal is Your Logbook記錄一切：你的雜誌是您的航海日誌

Sailors had it for years.水手了，它為年。 Great explorers had it as well.偉大的探險家曾作為。 If you go on an expedition to an ancient Aztec mound, more than likely the archaeologist will have one too - so, why shouldn’t you own one?如果你到對遠征，以一個古老的阿茲台克土堆，以上可能是考古學家將有一個太-的話，為什麼不應該你自己的一？

No, I’m not speaking of the scurvy that plagued the sailors!不，我不是說的是壞血病認為，困擾水手！ No, I’m not speaking of the Loch Ness Monster or Bigfoot, whom explorers claimed to have seen in snowy Manitoba winters.不，我不是說尼斯湖水怪或bigfoot ，其中探險家聲稱已看到在雪域曼尼托巴省的冬天。 Nor am I speaking of a lost city, which was never truly lost, but simply buried under mounds of earth and recently dug up by an archaeologist.我也不講一個失去了城市，這是從來沒有真正失去，只是埋藏下的土堆地球與最近挖出一個考古學家。

I’m speaking of journals.我發言的期刊。 Journals?期刊嗎？ Yes!是！ Keeping a journal can be just as much of an adventure as sailing the high seas, exploring unknown Canadian wilderness or digging in the dirt to find buried treasure.保持期刊，可正如許多冒險航行，作為高海洋，探索未知的加拿大曠野或在挖泥土，尋找被埋珍惜。

Journals have been a source of reflection for centuries.期刊已被來源的反思百年。 My suggestion is to look at your writing career as if you’re an explorer analyzing new-found land; an archaeologist digging up new artifacts and renaming them and so on…我的建議是看您的寫作生涯如果您是Explorer的分析，新發現的土地;考古學家挖掘了新的文物和重新命名的他們，所以就…

How can you do this?你如何能這樣做呢？ Well, view your journal as a logbook and document your daily happenings.那麼，查看您的雜誌作為一個日誌文件和您的每日發生的事情。 Here is a suggested format for keeping your captain’s log.這裡是一個建議的格式使您的船長的日誌。

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Why We Dont Write Our Books為什麼我們不要寫我們的書籍

In the ten years that I’ve taught people how to get on with their books, I’ve noticed a phenomenon that I’ll call "Author’s Block."在十年，我教過的人如何獲得關於他們的書籍，我發現一個現象，我會打電話給“作者的座” 。 Would-be writers can, indeed, sit down and work when pressed to it.想成為作家可以，事實上，坐下來，和工作時的壓力。 The problem is that they’re not so sure they want the pressure of being an author.問題是，它們不是那麼肯定他們想要的壓力，作為一個作者。 But they do want to.但他們的確想。 But they don’t.但他們並沒有。 And so on.等等。

Ah, the agony of getting on with your book.啊，痛苦，越來越對與您的圖書。

Well, I’m here to diffuse that situation with a list of what I think are the key reasons we don’t immediately set down to write.那麼，我在這裡瀰漫這種情況下一份清單，我認為是關鍵的原因，我們不立即訂下給我們寫信。 Perhaps this will help the next time you find yourself polishing doorknobs instead of sitting down to write.或許這將有助於在未來的時間您會發現自己拋光門，而是坐下來給我們寫信。

* We lie to ourselves about why we can’t write the book. *我們的謊言，以自己的，為什麼我們不能寫這本書。 We think our stalling is about lack of time, or too much pressure at work, or not enough solitude in the evening.我們認為我們的拖延是由於時間不夠，或壓力太大的工作，或沒有足夠的孤獨，在傍晚。 But guess what?但猜什麼？ Chances are a deeper, darker reason may be at play, like ‘I’m not supposed to be bigger than Mom’ or ‘What if this thing really takes off?’機會是一個更深入，更黑暗的原因可能是在玩一樣， '我不是要大於媽媽'或'什麼，如果這件事真的起飛呢？

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