10 Reasons To Sell A Fee Based Subscription Ezine
July 28, 2007
1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.
2. You won’t have to spend all your time marketing to gain new subscribers. Just get and keep enough subscribers to reach your monthly income goal.
3. You can figure how many subscribers it’ll take to meet your income goal. Note on your ad that you’ll only accept a limited number of subscribers.
4. You won’t have any shipping or materials costs like offline subscription publications. You’ll just have your internet access and web site expenses.
5. You can sell back end or upsell products inside a fee based subscription ezine. It could be your own products or affiliate programs you’ve joined.
6. You can start an affiliate program that will give people residual commission. People will want to join because it’s residual instead of one time sales.
7. You could publish a free ezine and allow people to upgrade to your fee based ezine. If they like your free one, they’ll likely subscribe to your paid ezine.
8. Your ad copy automatically builds itself into an order pulling machine. Each issue you archive gives you new benefits to add to your sales letter.
Your Book Marketing Plan - Winning Strategies and Tips
July 28, 2007
Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.
A good starting point is to break your plan up into major categories. From there, you can further define and set up strategies for each area of your book marketing plan.
The first thing that comes to mind for most authors and self publishers is book store sales. Makes sense doesn’t it? That’s where people buy books don’t they? It’s true that making your book available to the general public through bookstores is a very vital component of your marketing plan.
However, it is just that — one single component of your plan. There are many elements that will make up your book marketing plan and arranging to have your book available in bookstores is just one of them. Let’s call that component #1:
Book Marketing Plan Component #1
Making Books Available in Bookstores
Get Published: The Nuts and Bolts of Good English, and How to Impress a Publisher (3)
July 27, 2007
A well-punctuated approach letter may make the difference between acceptance and rejection by a publisher’s commissioning editor. In this article, I’ll look at just one small, but often bothersome, piece of punctuation: the apostrophe.
One of the biggest problems that writers face when it comes to punctuation concerns this seemingly insignificant little squiggle. This article will show you how easy it is to use, for the rules are few and simple.
When I edit books for print publishers, I find that the apostrophe is one of the most niggling problems for writers when it comes to punctuation. It needn’t be such a challenge, and, when you’ve read this short article, you’ll probably wonder what all the fuss is about.
There are many useful punctuation and grammar tips in a downloadable book I co-wrote on how you can get yourself published very quickly, You Can Write Books (at www.youcanwritebooks.com), although its main focus is on how to get your work before a publisher. Here, however, I’ll deal with this one, potentially trying, little fella.
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
July 27, 2007
When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor’s experience. It won’t if you do it right!
Gigmasters.com is a database site that allows visitors to search for any number of entertainment options then book them directly from the site. They segmented their target audience by the events visitors would book entertainment for (i.e., wedding entertainment, birthday party entertainment, etc.) Pages were then created for each entertainment type.
The Problems
Gigmasters.com wasn’t ranking highly for its keyphrases on a number of pages. In fact, for the page we’re focusing on in this article (see the original copy here: http://www.copywritingcourse.com/gigmasters-original-wedding.pdf), Gigmasters.com wasn’t ranking in the top 50.
Niche Marketing: The Power Of Articles
July 27, 2007
If you haven’t considered the power of articles as part of your niche marketing strategy, then you should.
Articles are a great way to drive targeted traffic to your web site, no matter what your niche market may be.
When you provide good information that people want and can use, your reputation and credibility will increase exponentially, making your site visitors more likely to buy your products and services or those you recommend to them.
We’ve all heard the mantra “Content Is King”. Based on that premise there is nothing more versatile than using keyword rich articles to :
* Boost your search engine ranking
* Increase your daily visitor count
* Provide viral marketing opportunities
* Attract unlimited prospective customers
* Build a trusting relationship with your customers and subscribers
* Establish yourself as an expert in your niche market
Here’s some of the things you can do with the articles you write :
* Post keyword rich articles and content on your web-site for better search engine placement.
* Compile a number of them into an ebook related to your niche and sell it.
Get Published: The Nuts and Bolts of Good English, and How to Impress a Publisher (1)
July 26, 2007
Not all writers write good grammar. That’s a fact. It’s no big deal. Well, mostly it’s no big deal. As a freelance books editor, I’ve seen hundreds of books whose authors cannot produce decent grammar and punctuation. I do it for them. I’m paid to do that — mostly by the hour.
So why bother to write good grammar? you ask. What does it matter if I can’t tell a colon from a semicolon, or when to use double quote marks and single quote marks? Is it such a sin to use inappropriate or downright wrong words if someone is going to correct them for me? Who cares if my syntax isn’t logical? If there are copy editors and proofreaders to ensure my book looks good, why is it so important to go to the trouble of ensuring my grammar and punctuation are tiptop?
Well, it might just help you to sell your book, that’s why. And I don’t mean sell it to the buyer in the bookstore: I mean sell it to the commissioning editor who is on the point of deciding whether your life is about to change.
10 Critical Things To Do Before You Spend A Dime In Advertising
July 26, 2007
"Research?"
Let’s say it again?
"Research"?Grrrrrrrr.
The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work.
Let’s analyse the word itself. "Search" means to go looking for something and "re" means "again". Put them together and it means to go looking for something again.
Guess what?
Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don’t like doing research, well basically, that’s too bad. It’s time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:
Get Published: The Nuts and Bolts of English, and How to Impress a Publisher (2)
July 26, 2007
The tiniest things can be so useful when you come to consider the nuts and bolts of writing. The comma is one of them. No, don’t go away: it’s a useful device that’s often used badly — or ignored altogether.
As an editor of books, I am forever sticking commas into other people’s prose, having first of all had to work out what their sentence is trying to say. Many people are slapdash about comma use, and it can go down badly with a commissioning editor who is, say, looking at your approach letter and sample chapter and thinking, “Uh, oh. This one’s going to give us problems. Where’s that equally promising but better-presented proposal that will cost us far less in copy-editing fees?”
There are many useful punctuation and grammar tips in a downloadable book I co-wrote on how you can get yourself published very quickly, You Can Write Books (at www.youcanwritebooks.com), although its main focus is on how to get your work before a publisher. But here I’ll deal with this one useful but sometimes overlooked little squiggle, and a few things that many writers neglect.
Childrens Stories - The Essentials
July 25, 2007
There is no specific formula for children’s fiction. There are, however, some necessities. Whether you are writing a humorous picture book or a coming-of-age novel for young adults, you will need: a main character, a setting, a problem or goal and a satisfying ending.
*Main character
Develop protagonists that your readers will care about. Create characters that are the same age or a little older than your target audience. Make them real and believable. Allow your characters to make mistakes and have embarrassing moments. Children aren’t perfect. They can’t identify with a protagonist who is. Give Molly Squinch an obsession with worms or the inability to complete anything. Make Henry Steed stumble and turn red when a certain teacher comes near. Develop a character who is real enough to be living next door.
*Setting
Your setting has to be clear, but incidental. This is where show, don’t tell comes into play. Weave an awareness of the setting through action and dialogue. Don’t allow the explanation of a setting to put the brakes on your pace. Children’s eyes tend to glaze over when faced with blocks of description. You may have written an award-winning paragraph about a mountain backdrop creased by the glitter of a waterfall ? save it. Most ten-year-olds will not be interested. Use it for your next adult novel or postcard.
Why a Good-Quality Photo Should Accompany Your Articles
July 25, 2007
I’m betting that that 3 out of 4 of you who are reading this don’t have a good-quality photo that you could give the media if a reporter called you today.
I check the EzineArticles.com website at least once a week, looking for articles for The Publicity Hound, my subscription newsletter on how to generate free publicity. When I find an article my readers would like, I email the writer and ask for a photo. More times than not, I’m disappointed. Three out of four people have poor-quality photos or none at all.
Writing articles to position yourself as an expert in your field, sell more products and services and pull traffic to your website is admirable. But don’t stop there. You need a good-quality above-the-shoulders photo for publishers like me who want to use it online or offline and give you lots of free publicity.
If you’re among the 3 out of 4 who don’t have one, stop being a media mutt and start acting like a true Publicity Hound. Here are tips on how to get an inexpensive, good-quality photo.
Use a professional photographer
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