Book Marketing 101 - Setting up Author Events and Book Signings — Get the Most from Book Publicity
August 31, 2007
We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers’ books. Having your book recognized for the high quality endeavor that it is, and selling some in the process, really is ALL about an awareness of both you as an author and your book. One of the hard truths of the self-publishing industry is that authors must work diligently to create a market for their books - and all without the multi-million dollar budgets of the big publishers.
Author Events are the primary vehicle for the self-published author to get out and meet the public, and they can be your ticket to both sales and increased publicity - all thanks to your local retail outlet. This article will be your quickstart guide to developing and setting up winning Author Events and Book Signings.
Follow the steps outlined below, and you’ll find yourself scheduling more effective (and enjoyable) events, selling more books, and reaching more readers than ever before.
7 Weapons to Conquer the Giant Procrastination Keeping You from Your Book Dream
August 31, 2007
Have you been guilty of procrastinating on your book project, lately? Like the author, many writers get hung up with wrong thinking about writing and completing their books. They feel like a loser because they have stopped and started countless of times over the years. They fail to realize you actually become a winner the minute you start moving toward your worthwhile goal. Instead they continue procrastinating until they give up. A client confessed she thought writing a book was too hard. Knowledge and know-how can be formed into a weapon that will destroy the power of procrastination. Using the 7 weapons below writers can conquer the giant procrastination and finally realize their book dream.
Weapon #1 Do it Now!
Now is better than later. Remember you become a successful author the minute you start moving toward your worthwhile book goal. I don’t know anyone that regrets they wrote a book. But the author has met plenty of people that regret they didn’t do it sooner.
Weapon #2 Invest time in designing your passion points “top marketing spots” beforehand!
7 Steps to Successful Publishing
August 31, 2007
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:
1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.
2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.
8 Ways to Write a Winner Book Fast!
August 30, 2007
Have you given up on getting your book out of your heart into the hands of your readers? Don’t give up. There’s an easy way to do anything and a more difficult way. The easy way usually includes getting helpful advice from someone that’s been there and done that. The author has written five of those ten books that were stuck in her heart a few years ago. Here’s eight steps that will speed you on your way to getting your book out now:
1. Setup a regular writing schedule.
Think about your priorities right now. Can you fit 7-10 hours a week in? If you have to let something go that is not high on your priority list, do it. Now is your time. Later is not better. Set yourself up for a successfully written book this year by committing to a regular schedule. After it’s done, remember to reward yourself.
2. Plan a short book first.
Many aspiring writers overwhelm themselves with goals of a 365 page book first. Shorten your book to 25-90 pages the first time or divide your large book into a smaller book one and two. Though you shorten it, still fill it with useful information by using the question and answer format for each chapter. Using the same format and length for each chapter and answering all your readers’ questions will not only speed your writing process but it will result in a successful book.
Thinking in Articles
August 30, 2007
I have a confession to make.
I think in “articles.”
As a freelance copywriter working with a shoestring budget, I use articles to promote my writing expertise on the web. And it really works! But I must tell you, it’s taking over my brain.
I started doing this about seven months ago, and over the past couple of months I noticed some “article chatter” happening in my head.
Now, instead of “I think I’ll write Cathy an email about my new Betta fish, Harry Peesalot,” it’s “Maybe I’ll write an article about Betta fish and post it on the web!”
The article starts flowing from my brain before I can even get to the keyboard.
What the heck is going on here? Was I brainwashed by some weird article-writing cult? Possibly, but I think it’s a blessing, and I believe it can only mean wonderful things for my business.
Article Exposure: Worth the Extra Effort
Are you an aspiring freelance copywriter? Do you want to open yourself up to new opportunities in a new, specialized niche? If so, article marketing is the way to go.
How To Get Started With A Career In Copywriting
August 30, 2007
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Likewise, careers in copy writing are being filled more and more with freelance or independent workers. Even those who work right from their home are jumping onto the bandwagon. But, copywriting careers are not all fun and games.
We have found that the more people looking for careers in copy writing, the more stringent the guidelines have become. Since there are more employees looking for a career in this field, those offering employment can be more demanding of the people they recruit. What is the average person who is interested in getting into the copywriting world to do? Should they hope that someone will see their worth? By all means, you can try this. But, a more effective approach to becoming a copywriter is to become trained. First, learn what needs to be learned, grab an associate’s degree from the community college if nothing else. Prepare a good, strong resume and distribute it.
Are You a Freelance Writer? - Then You Need a Website
August 29, 2007
As a freelance writer, it is important to present yourself to your clients in a highly effective way. One of the most effective methods that freelancers use is a website. You can and should produce your own website to draw people in and learn about your skills. But, what should you put in your website? And, is it really cost effective to maintain a website that you don’t know in advance will get used?
Your website will allow you to showcase your talent. You can providing clients with a look at what you can do. Can you write? If so, then your website should be able to draw the attention of your clients and hold it. If you are writing for search engine optimization, it makes very good sense that your website should be able to work in this way for you as well. Your abilities are seen first hand by all those who visit your website. On the website you can include things like your skills and qualifications, writing samples, and even testimonials about your work. You can also include ways for people to get your rates or to ask you questions.
How To Write A Newsletter
August 29, 2007
Learn how to write your newsletter in as little as twenty minutes. You will have all the help in creating and writing your own newsletter. There are over 100 copyright articles that you can use to create your own newsletter. There is a step by step manuel that helps you write the newsletter of your dreams. You will be provided with layouts, easy to understand information, on which you would prefer, online or offline newsletters. There are bonuses that help you learn how to post your newsletter online or offline. You also get a resource pack that helps you with everything you need.
You can advertise with little to no expense. You can also learn how to make a presentation to present to your club, at work, at church and etc. You can learn how to create newsletters, eZine, presentations, learn how to play golf, it is up to you. You can use the newsletter for personal and business or you can create your business online. The cost is minimal for what it brings into you in wages. You can create and produce in your off time with just 2 or 3 hours a day or you can make this your full time job and still only work a few hours a week. It was my dream fulfilled and it can be yours too. With little or no computer experience.
A Book Note Vs a Book Report
August 29, 2007
Introduction
Since our early days of elementary education we have been familiar with what a book report entails. But do you know what a book note is? Good question you say? Great! Read on and together we can explore the relationship between the two.
Preparing the Reader
For starters, a book report provides the reader with general background information such as the setting and time period. Where does the story take place? When is all this occurring? For a reader it is important to have some sort of working knowledge of the book, before diving right in. This working knowledge of the book can enhance our understanding of the events and circumstances found within the book. The setting and time period can explain many things concerning the actions, behavior, and personalities of the characters that might otherwise be misinterpreted.
The Opportunities As A Freelance Proofreader in the UK
August 28, 2007
A UK based freelance proofreader should be able to provide quality products for the United Kingdom audience. There are many differences in the type of work that is produced for the United States and that which is produced for the United Kingdom. The job of the proof reader is virtually the same as it is for those who do proof reading in the United States, but the language is what the tricky aspect is. Freelance proofreader opportunities are available, and wildly sought after as well.
For those who have a degree in proof reading or those who are looking for answers as to whether or not there are opportunities available in this field in the United Kingdom will be happy to know there is no shortage of employment. This is due in part to the fact that more and more proof reading work is done online as opposed to the office type setting. It matters little where you are located, but matters highly what skills you have. A freelance proofreader will be able to find many UK vacancies from which to choose. In some cases, these will be through individuals or businesses online. For that reason, those looking for proof reading jobs should focus their attention to the internet.
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