Writing Page Content for your Website

Writing Page Content for your Website
 by: James Peggie

Writing content for your websites pages is different that writing for any other medium. There are some simple facts you should be aware of before you put pen to paper. It can take some time to get the balance right so be aware that you are going to be fine tuning your content for some time.

Write for your visitors and not for the search engines. Search engines are a consideration but you want to communicate with the people who arrive on your site. You want to inform them and motivate them to take action. Fortunately text written specifically for your visitors will also be search engine friendly.

Inject your personality into your writing and try to connect with your visitors. This connection will make your visitors feel at home on your site. Informal, friendly, conversational language works best. You want your visitors to feel like they belong.

Another important thing to remember about writing for the web is that people scan what you write; they don’t read it from start to finish. This is a very important fact. Therefore what your write should be easily read and easily scanned.

50,000 Articles Indeed

How is it possible to turn an idea into the biggest online Article Archive in the world? One man did it, with the help of a great team. He did it thru perserverence and dedication. He pressed on as other wavered. When others would not take the road less traveled, he dared to blaze a new trail. Rarely do we see such standouts in our world, yet occasionally we are re-assured that all is well in the world after all. We are reminded that the American Dream is possible. While others scream past and fall short, or give up and quit, there are those willing to go the distance and press on to greater heights.

The Mysterious Female in American Romanticism

The Mysterious Female in American Romanticism
 by: Mary Arnold

The Mysterious Female: Elusiveness as a Means of Increasing and Prolonging Male Desire in American Romanticism

Several years ago, I read an article in a women’s magazine which advised its readers to never let men see them apply their makeup or style their hair. Women were encouraged to retire from men au naturel, and then reappear in their presence with all their beauty ministrations completed. I did not pay much attention to the article at that time, but as I began thinking about ‘the elusive female’ in American Romanticism I realized that denying men access to female beauty rites would most likely create for her an aura of mystery (How does she do it?). And as evidenced in Poe’s “Ligeia,” Fitzgerald’s “Winter Dreams,” Toomer’s “Fern,” and the film Out of the Past, the mysterious and elusive female exerts a powerful force on male consciousness. He may love her, he may hate her, but he can never forget her.

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Conversely, I believe you can take a mediocre book, market it well, and make very good sales from it. The only limiting factor is you. You probably think, "I’m a writer, not a salesperson." That’s true, but there are some very simple things you can do to create a website that sells your book.

1. Create a direct-response sales page for your book.

This doesn’t need to be an extra site, your home page, or anything extravagant. Devote your home page to information about you or your most recent work and a subscription form for a newsletter for your fans. Create a secondary page, linked to from your home page, that sells your book. But instead of simply stating a few sentences about your book, either put up a full book review or a direct-response sales letter. Either way, at the end of the review or the letter, you must ask your readers to buy your book. Put a direct order link at the bottom of your page. Simply asking for your readers to buy your book will increase your sales.

Making a Living as a Copywriter; Freelancing Versus Agency

So You Want To be A Copywriter?

Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor’s websites a ‘gander’ every now and then, in case they’re doing something that I should be doing.

I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the ‘Copywriting Industry’ I didn’t realise we had an industry! If we have, it’s surely a cottage industry because most copywriters are freelancers who work on their own and usually from home.

“Well what about advertising and marketing agencies?”, They enquire. “Well what about them?”, I ask. And so it goes on and on until they realise that a copywriter who works for a structured and institutional organisation, is a totally different animal to that of the freelancer.

Institutional versus Freelance

So what are the differences between them? There are many. Let’s look at the agency writer. He or she is likely a talented person with creative skills and a good command of the English language. They will have learned, from their course work, the psychology of selling, aspects of communication and how to write in a flowing and interesting style.

Creating Appealing Comics - 4 Must Do Steps

Creating Appealing Comics - 4 Must Do Steps
 by: Gideon Olade

I will first start by asking and answering three questions. Question one; can anyone be involved in creating comics? Yes, anyone can create comics. Question two. Can anyone create an appealing comic book? No, anyone cannot create an appealing comic book. And, can anyone create a comic book that is successful? No, anyone cannot create a successful comic book.

Out of the three questions I asked, I answered no to two of them, which brings me to the whole point of why I’m writing this article. I want to give people four simple and general steps to help begin creating comics that are appealing, and then hopefully successful. We must know that in order for a comic book to become successful, it first has to be appealing to many readers. Let’s now go into the steps.

Step 1

Email Newsletters: The Header

Managing Subscriber addresses: At the top of your email message you see the header, where you insert addresses and a subject heading. It all looks simple enough, but there are some tricks and tips you should know, and one very important warning. Let’s start with that warning:

In addressing your newsletter, do not put subscriber names or email addresses in the TO or the CC (Carbon Copy) field. Addresses in either of these fields are visible to all recipients. And, if you have one unscrupulous person on your list, that person could start sending spam to the rest of the list.

Always put subscriber addresses in the BCC (Blind Carbon Copy) field, where no one but you will see their addresses. This is very important in retaining their confidence. In fact, this might now be the single most important point to remember if you send an email message to any group.

So, to whom should the newsletter be addressed? Probably yourself. You can use your regular address, or set up a special address for the newsletter only. One other thought: use the CC field as a place to put the name of someone who wants to make their address known. For example, if you include a special offer by a third party in the newsletter, you can CC that third party, and as a result provide a backup email address.

Why Keyword Articles Are Good for Your Business

Content is an important component of your web site. Learning how to write a good article can make a huge difference in the response you get from your web site visitors. It is not enough to simply place keywords in a hastily written article in hopes of attracting the search engines. Quality content will keep your visitors interested after the search engine draws them in. Learning to write a good article will give you an edge over competing web sites that contain little or no interesting material.

While the use of keywords is quite important, you must include them in your articles in an intelligent manner. Your articles should use the appropriate keywords several times in the text, but avoid repeating them excessively. Consumers are smart enough to know the difference between useful information and meaningless content designed to attract the search engines. In learning to write a good article, keep in mind that it is imperative to create original content and not repeat information that you have read elsewhere. You can research your topic using various sources, but the finished product must be your original wording and not plagiarized from any source.

10 Top Tips For Writing A Super Responsive Ezine

10 Top Tips For Writing A Super Responsive Ezine
 by: Martin Avis

One of the most often asked questions that I see is ‘how can I write an ezine that people will want to read.’ Anyone can tell you that there is ‘money in the list’ but how do you create a list of readers who are happy to send money in your direction? After all, if they don’t want to read your newsletter, (I tend to use the words newsletter and ezine interchangeably) your ‘list’ is pretty worthless!

Over 650 issues of my ezine, Kickstart Today - http://www.kickstartdaily.com - have taught me a few things about what people really want from a newsletter.

Here are the ten top tips that I’ve learned the hard way:

1. Keep it short and sweet. Your ezine itself can be quite long, provided that each article is kept fast-paced and punchy. In my experience, any section that runs more than 500 words is probably too long. And 1500 words overall is enough. Many successful newsletters are around 500 words total.

What Makes Fiction Special

What Makes Fiction Special
 by: Rebecca Guevara

What Makes Fiction Special

I was in a brisk discussion about whether a woman ‘would’ or ‘would not’ leave her wayward husband when a man interrupted and said, “But he’s not real! It’s fiction!” It was time to end the talk before I began my ten minute soliloquy that would have sent everyone in the kitchen for one too many drinks before going home. I knew the difficult husband in The Trading of Ken was not real because he fell out of my head and ended up on paper over a year’s time as I had fun punching him, his wife and girlfriend about. That’s exactly the point. Fiction has helped me put life in fascinating perspectives that allegedly truthful biographies, gooey memoirs, self-righteous improvement and dry scientific report studies can’t touch. Imagine:

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