How to be a Good Spokesman
December 31, 2007
How to be a Good Spokesman
by: Tyler Benson
A battle is won when a leader is successful. We can find a large number of examples in World history. Today we can also see that the statement is quite true. There will never be a result if the lead is taken by a weak personality who doesn’t know the meaning of the word “leadership”. Nowadays people elect their leaders considering their qualities and thinking about the result of their choice. People usually prefer a strong-willed, intelligent, active, ambitious person to be their leader and perform different duties. There is no other way to show these traits but to express them orally or on the paper to be forwarded to voters. Once being elected you must know how to express the point of view of others and to represent their interests properly. To do the above-mentioned you have to be a nice orator and easily hold the attention of a crowd. To be a good leader you are to be politically literate. There is nothing in this life that could do without politics and this is a well-known fact. Becoming a part of the governmental system you are to represent the ideas of those who had voted for you. To be successful in this field you are to be rather persuasive and very industrious in proving your idea.
Learn How to Choose a Great Topic for Your Newsletter
December 31, 2007
Since you’re going to write your newsletter on a regular basis, it’s essential that you choose a topic you’re passionate about. Otherwise, it will be too boring and difficult for you to keep writing a valuable, informative article every day, week, or month.
I speaking from personal experience. I once started a newsletter about a profitable niche, but I didn’t enjoy writing about it. I spent a lot of time and energy choosing a name, designing a professional cover, creating an HTML template, and so on.
But after writing a couple of issues, I discovered I couldn’t continue doing that for a long time. So I stopped publishing my newsletter.
If I knew this secrets earlier, I wouldn’t lose that much of my time. But now you know it. I shared this secret with you so that you could save yourself a lot of time by avoiding the mistake I made.
Choose a topic you’re passionate about, so you will have fun writing each of your issues. And be creative. You don’t have to start another newsletter about making money online.
Here are the steps you should take for finding a good, creative topic for your newsletter…
How To Rank Your Articles Higher in Search Engines
December 31, 2007
All of us, the authors, know that to enhance our sites’ listings in search engines we need to do certain things and some of them are :
(a) get fresh content on our sites on regular basis
(b) get backlinks from high PR (page-rank) sites
Get Fresh Content:
Inserting RSS Feeds on related subjects is a great way to create automatic fresh content in a website. However, we can also put our own published articles in a section, say, ‘My Articles’. Many authors aim to write at least one article every week. So, every week whenever search engine robots come to our sites, they can get fresh content.
Get Back-links:
Back-links are considered an important factor in search engine placements. When we submit our articles in article directories, we get a link back from those sites. Mostly all article directories have good PR (page rank). The benefit of submitting articles in article directories is that not only is there a fair chance of getting our articles published, but also our articles get published in many other web sites with our resource boxes. So, when different sites link to our site from a related page (the page where our articles are published), there are chances that search engines would look at our sites respectfully and rank us well. So, submitting articles to article directories is a good choice. We get link back from a page, which talks about related subjects.
Superchery
December 30, 2007
Superchery
by: J Square Humboldt
The best way to cheapen anything is to overuse it …
I recall a sports clip from many years ago, where a veteran basketball player near the end of his career was reminiscing about his prime and comparing it to the supporting-cast status he was about to assume with his latest team. He made a comment along the lines of “I’ve been a superstar; it’s fine with me if I don’t have that role anymore.”
Perhaps he thought he was being humble. For my part, I thought that if I didn’t remember him from a fairly illustrious college career, I wouldn’t have picked him out of a lineup of one.
Superstar?
This word took flight in the 1970s, as far as I can tell. It was originally intended to draw a distinction between well-known people and really well-known people, usually from the sports or entertainment industries. However, I think most would agree that the term reached its zenith when Andrew Lloyd-Weber and Tim Rice affixed it to the title of their most famous rock opera, ‘Jesus Christ Superstar.’
Ways to Improve and Make Money from Your Newsletter
December 30, 2007
Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you’re new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article.
So having accepted the importance of producing an email newsletter, you’ve begun to establish your subscriber list and have started writing, or gathering content for it, how are you going to improve and make money from your publication? This month we are going to tackle Ways to Improve and Make Money from your Newsletter.
Getting Your Newsletter Delivered
The first issue is to make sure that your subscribers are opening your newsletters. It may sound obvious, they’ve subscribed to receive this free but valuable information of course they’ll open and read it, right? Wrong! There’s a whole host of delivery issues that can stop them.
What Do Directors Look For In A Script?
December 30, 2007
What Do Directors Look For In A Script?
by: Nick Smith
I’m currently directing an independent feature called Captain Felder’s Cannon.
During preproduction, one of the writers asked me whether I wanted all the setups numbered. She wanted to break each scene down into shots, camera angles, to take the movie that she imagined and convey it on the page.
This raises the question: what does a director NEED from a script? How much depth should a screenwriter go into, in terms of adding angles and camera moves?
It’s important for a writer to communicate the way a scene should look and the way the viewers will see the action.
But if that writer expects every image to remain intact, from their mind’s eye to the final product, they’re going to be disappointed. There are too many people involved - designers, cinematographers, moneymen, and even the humble director.
I told the Captain Felder co-writer that I only needed the scenes numbered, with camera angles kept to a minimum.
After all, she was providing a READING SCRIPT - something that the actors could follow as well as the crew - not a SHOOTING SCRIPT, with all the technical directions included.
I’ve Got All These Goals, Now What?
December 29, 2007
I’ve Got All These Goals, Now What?
by: Gregory A. Kompes
Setting goals is the first step in achieving success. The goals themselves are useless if we don’t achieve them and sadly the majority of goals and resolutions created fail to materialize. So, once you’ve got your list of goals what do you do with them?
Seeing is Believing
Fantasy in life is important. We spend most of our childhood in fantasy play. We pretend. We create imaginary worlds and interact in these worlds as if they’re real. We play “what if” and “you be” games. Our freedom from judgment and self-censoring allows us to believe that we are what we imagine.
As we grow older, our minds change. We learn about truth and reality. We begin to understand that those childhood games aren’t real and we stop playing them.
Yet, as adults, we continue to escape into stories, movies, books, and music, mediums that allow us to alter our present, at least for a few moments. This proves that we still have the fantasy play skills of childhood, even if they’re a little rusty.
Need to Write an Article? Three is a Magic Number!
December 29, 2007
Writing articles for magazines, the Internet or the local community paper needn’t be a headache. Providing they are informative, reasonably short and to the point, readers and publishers will welcome your articles.
But, if the secret to writing neat, sweet articles is to keep them succinct, how do you maintain your focus and avoid the pitfalls of waffle?
Try the 3 by 3 Plan!
Taking a really simple example, suppose you want to write about kites. The first stage is to brainstorm all the possible topics under the heading of ‘Kites’. You may come up with several ideas here: for example, kite history, kite safety or making a kite. Any of these subjects could form the basis of a good article.
Select just one of these ideas (let’s choose ‘kite-making’) and then you can start to put the ‘3 by 3 Plan’ into action.
Brainstorm again to extract just three topics related to kite-making. Remember, you want to stay focused in your article, so three is a good number to begin with! The topics you find could be:
1. Types of kite
2. Parts of a kite
3. Decorating a kite
5 Deadly Copywriting Mistakes That Kill Sales
December 29, 2007
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.
Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.
Lets get started:
Deadly Mistake #1: Being Focused On You, Instead Of On Your Market
This is the easiest mistake to make, and the most common. Most ad copy is focused on the advertiser, not on the consumer. Big mistake.
When you read copy that says things like, "Were the best in the industry? weve been in business since 1979? we have the most well-trained associates? our facility has won many industry awards?" what is your reaction?
Most likely, your reaction is, "So what? What does that mean to me and my life?"
If youre using copy that says "we", "us", and "our" a lot find a way to change that copy so that it says "you", and "yours". Speak about the things that matter to your customer.
Misspelled Scriptures
December 28, 2007
Misspelled Scriptures
by: J Square Humboldt
One way to confirm that cyberspace is the great equalizer is to observe the quality of editing that exists …
I am truly amazed at the mangling endured by the English language on a significant number of sites. It’s fair to assume that this malady has its roots in short attention spans during the school years. As a result, accuracy is often the first victim of poor spelling and grammar.
Still, if we’re going to cite examples of this averral, let’s do it with a touch of humor. Here are some responses by younger students from a secular school when asked to expound on various teachings of the Bible. Their words are unedited:
“In the first book of the Bible, Guinessis, God got tired of creating the world, so he took the Sabbath off.”
“Adam and Eve were created from an apple tree.”
“Noah’s wife was called Joan of Ark.”
“Noah built an ark, which the animals come on to in pears.”
“Lot’s wife was a pillar of salt by day, but a ball of fire by night.”
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