SEO Article Writing 101
February 26, 2008
SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting thoughts into words, I was still reading Mills and Boons, and it was during this time that my romance storybooks were confiscated by my classroom teacher because I was reading in class.
Writing is a very personal thing, I discovered. Some people have the talent for writing creative stuff. Some people have the talent for writing ads. Some write excellent factual stuff. Well, I fall into the factual stuff category. The boring-writing-technical-mumbo-jumbo writing stuff. How I fit into this category, I don’t know.
Well, SEO article writing is very much like that. First, you decide what topic or keyword that you want. For instance, you’re selling decorative lamps, right? in the SEO article writing process, list down ‘decorative’ and ‘lamps’. Then think about other words that relates to ‘decorative’ and ‘lamps’?words that people use all the time to describe them. This is a very important part of SEO article writing because these are common words that your potential site visitors will use to find you.
How about ‘light’, ‘bright’, ‘pretty’, ‘lighting’?
8 Things To Think About Before You Start Advertising Profitably In Ezines!
February 26, 2008
Advertising in ezines is possibly the most effective way of generating fast sales. Ezine advertising also consumes very little of your time. However, ezine advertising does consume your money and can consume it very quickly if you’re not careful. Here are 8 things, which if you think carefully about, will ensure that ezine advertising does not cost you more than you earn.
1. Who is your target audience?
Be sure to identify this early on. Do not make the mistake of thinking that everyone will be interested in your product. Your target audience are those people who would benefit from your product or service because these are the people who are most likely to make a purchase. Advertising to a targeted audience will result in a great amount of interest and a lot of sales.
2. Which ezine should I advertise in?
Choose an ezine which is made up of subscribers who fit in with your target audience. The closer your targeted audience and the ezine subject, the more sales you will make. Also, if you are looking to advertise in a particular ezine, subscribe to it. Do some research on how often subscribers purchase from the publisher’s recommendations because this will give you a good idea of how effective it is to advertise in this particular ezine.
Overcoming Writer’s Block: Avoiding the Trap
February 25, 2008
Overcoming Writer’s Block: Avoiding the Trap
by: Stephen L. Nelson, CPA
I may as well just say it. Writer’s block, I’m convinced, doesn’t exist. Mostly, I think, authors use writer’s block as an excuse to explain to themselves, an editor, or a concerned spouse why the book isn’t done or the chapter hasn’t been turned in.
Writing is talking on paper. Sometimes literally. And you never hear someone say, “I can’t talk anymore. I’ve got talker’s block. There just aren’t words there that can come out.”
That said, there are several common traps that new writers especially stumble into—and these traps stop writing progress.
Size Matters
One of the easiest traps is letting the sheer size of book stop writing, as mentioned earlier. The prospect of writing 300 pages is daunting. Especially that first day you sit down. It’s easy, especially if you’re inexperienced or emotionally worn out, to collapse under the mental burden of all that work.
The mental trick, I suggest, is to not think about those sorts of numbers when you’re writing. You need to bite off reasonably sized chunks and focus your energy and anxiety on just today’s chunk.
Copywriting Tricks: Nailing the Voice
February 25, 2008
Professional copywriters are well-familiar with what’s commonly referred to as “the voice.” What is this exactly, and why do you need to master it in your writing?
If writing is icecream, then “the voice” is the flavor in your scoop. You may be slurping on mellow vanilla, while I’m over here crunching Rocky Road. Sure, we’re bothing having a cold and creamy treat, but our waffle cones are packing two entirely different tastes. So it is with the “voice” that carries your message in writing.
Another way to say this: the voice is the personality that comes across by way of your written message. When you set pen to paper or get those keys clicking, what comes out is your own voice or chosen style of expression.
The words and intonation you choose may be very different than what I’d use. That’s the variance in the voice. You must nab this for your copywriting clientele if you want to impress people!
Questions to Ask When Writing Web Copy:
1. Who am I speaking to?”
How Author Royalties Are Calculated
February 25, 2008
How Author Royalties Are Calculated
by: Stephen L. Nelson, CPA
If you’re going to make a living by writing books, you need to understand how a book royalty gets calculated. That’s how the author gets paid, ultimately, if the book becomes a successful bestseller. What’s more, the royalties the publisher expects the book to earn determine the advance the publisher will pay the writer up front.
Royalty Accounting Only Starts Off Simple
Royalty calculations start out pretty simple. Royalties get calculated by multiplying the price of a book by the royalty percentage. Sometimes, the price used in the calculation is the retail price that the customer pays for the book in some bookstore.
Assume that you’ve written a book that retails for $20. Further assume that the royalty percentage is five percent. To calculate the royalty you earn per book sold you multiply five percent, or .05, times $20. The result equals $1. So that’s the royalty you earn for every book the publisher sells.
Many authors and agents prefer royalties based on retail prices. The calculation is simple to understand. It’s simple to compute. And there are limited opportunities for argument about whether the calculations are correct.
How To Make Money Online With A Newsletter
February 24, 2008
Many online internet marketers tell us "its all in the list" and many people lap up stories of guru’s emailing thousands in their online list and making a huge profit in the process. Actually you too can start your own email list and make money from it as well. This article will highlight six tips on how you can make more money from your own email list.
1.Have a paragraph to disclose something personal so as to create trust between yourself and your newsletter reader
Most people fail to realize that the reader of a newsletter is very much a person like you and me and they have emotions and feelings and are not reading your newsletter purely for the topic at hand but they need to trust you before they can purchase stuff you recommend. A good way to create trust in your newsletters is to add a personal touch to your emails with some personal revelation that can connect you with your readers. The greater your readers trust you, the more likely they will purchase the stuff that you recommend thus earning you a commission in the process.
Articles: Why You Need to Write Them
February 24, 2008
Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. There is another way of getting links which often overlooked and complements your current link building strategy, writing articles.
Content is the life blood of the Internet every webmaster needs it and every website needs fresh content to keep Google and the other Search engines coming back regularly. By writing articles you can provide this content and at the same time get yourself permanent backlinks to your website. This article will attempt to answer some common questions asked by first time article writers.
What should I write about?
Write about what you know and make it relevant to the content of your website this will ensure that the links back to your site are also relevant and enhance the links value in the search engines.
How do webmasters find my articles?
How To Write A Problem Solving Article
February 24, 2008
How To Write A Problem Solving Article
by: Richard Cussons
If you are like me then topics and ideas for writing articles about my product, service or niche can be tricky and getting started even worse.
You will probably know the problems people have in your industry. If you don’t then you should find out by asking your customers or searching on the internet. Forums can be a great source for finding problems people in your market suffer.
Over time I have found that writing to a formula works well as it gives you something to hang your words on and breaks up the writing into manageable chunks.
The problem solving article works so well because you have the opportunity to show that you know what you are talking about and help the reader at the same time. You build a relationship and they are more receptive to purchasing your services or products as a result.
Here is a simple formula that breaks up the task of writing your article into simple chunks that will make writing your next article a breeze.
Generally there are two main types of problem solving article:
8 Easy Online Ways to Market Your Book For Free
February 23, 2008
Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn’t can take time, energy, and if you’re not careful a lot of money. When I first self-published my science fiction novel GETTING OUT ALIVE, I had already done quite a bit of research into ways to market my novel that didn’t eat into my pocket book.
Here are the top 8 ways I’ve marketed my book and seen results:
*Create a presence on the web. There are many ways to do this, but having your own website to promote your writing is the best way. There are lots of places that have free webpages, but Bravenet.com has everything you could ever want (webjournals, tell-a-friend service, guestbook, and mailing lists to name a few) and this includes free hosting.
*Sign other author’s guestbooks. The author is not the only one who reads the entries, and make sure you add your website address even if they don’t give you a spot to put it. Put it beneath your name when you sign your entry.
Writing Help for College Students
February 23, 2008
Writing Help for College Students
by: Tamara Owen
Your literature professor has asked you to write a 7-page essay comparing Medieval and Renaissance poetry; your economics professor wants 15 pages on how globalization is affecting the economy in three different countries; and your mathematics professor has forgotten this is a mathematics class, and wants 5 pages on the quadratic formula. And you have been staring at the computer screen for over an hour wondering how on earth you are going to do all of this in the next four days.
This is an all-too-familiar scene to many students. Many students learn of these large assignments at the beginning of the semester when they receive their class syllabi, and immediately forget about them because November seems like years away. Other students are busy with extracurricular sports, trying to adjust to being away from home for the first time, and other events and issues. Still other students are quite frankly terrified of the writing process, believing the blank page to be worse than their worst nightmare, and so these assignments get shoved aside to remain untouched until the last minute.




















