Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)
May 18, 2008
If you’re like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?
You COULD run around in circles trying to get your book in every bookstore in town. You COULD write Oprah or the Today Show, and hope for a call-back. You COULD spend months crafting a book proposal and wait another six months for the exact right time to send it to the exact right editor at the exact right publishing house with the exact right level of interest to stand behind your book.
But those are lies (well, for most of us, most of the time, they are) and here are the TOP TEN LIES and how you can avoid believing them:
Lie #1: You NEED to get your book in bookstores.
No, you don’t. Visit your local bookstore-any bookstore-and you’ll see thousands (maybe millions) of books crammed, piled, stacked and displayed. Do you really think that simply adding your book to this haystack will catapult you to success?
Talking Pictures Are the Go!
May 17, 2008
A Tokyo day care company has begun marketing a “talking picture,” which can play messages for up to 12 minutes by holding up a pen-shaped scanner on the photograph. The scanner uses invisible barcodes to activate the sound.
“The pictures would be useful for those who hope to hear the voice of someone living when they are far away; maybe they have passed on, or maybe they live on the opposite side of the globe. Either way, it brings loved ones closer together more often by "seeing them" and "hearing them".
There is no point in having a talking picture if you can’t see the picture clearly. Make sure you have saved the picture in the correct resolution. Ensure that the color model used is the right one for what you want to do with your picture. All these things make a difference.
Assuming the audio attached to the photo is of good quality, one drawback of this new technology is that the photo may not be of the best quality or has some imperfections. One could very easily remedy this by learning how to edit a photo to your satisfaction; make it look right! Go to http://www.abcphotoediting.com to learn the simple easy to follow steps to make your photos look great!
Sales Headline Copywriting ? Two Quick Steps to Success
May 17, 2008
Get a Good Start for Sales Success
The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take notice and make them want to know more.
When you write a headline to sell something, make sure it does these two things:
1. Gets attention
2. Arouses curiosity
How to Get the Prospect’s Attention
If you’re out in the street and you want to get someone’s attention, it’s easy enough. Just yell at them, "Hey, YOU!" They’ll turn and look at you to see what you want.
A lot of headline writers think they can do the same thing in print. The sprinkle "you" and "your" and "you’ll" around and figure that’s all it takes. It’s not that easy.
What gets attention is something that truly interests the prospect ? it solves a problem for them or meets a compelling need.
5 Plus One Internet Marketing Strategies to Improve Article Quality to Increase WebTraffic
May 17, 2008
Writing quality articles is time consuming for the very best writers. First, finding the time to write is probably the first real challenge. Then securing a topic or something to write about is the next obstacle. Finally, wondering if all this effort as a small business owner is going to secure the desired marketing end result of increased web traffic to your web site is always present. After writing articles for the last four and a half months, I have developed some strategies to improve article quality and to increase traffic to my website.
Strategy #1 ? Set aside time every week to write and establish a goal for the number of articles that you will write during the week. I schedule time with myself to write. This is usually a several hours during the weekend and possibly a couple of hours each week depending upon my schedule. Currently, my weekly goal is 2 articles. With other writing commitments including my website, this sometimes is quite a stretch for me.
How Can You Find Out The Salary Of A Freelance Proofreader?
May 16, 2008
How Can You Find Out The Salary Of A Freelance Proofreader?
by: Niall Cinneide
How can you establish the earning potential for a new job? For example if you are looking for the salary of a freelance editor, how will you find this information? There are several ways that you can do this. However there is one determining factor that will cause you to be better or lower than the average you find. That is experience.
First, we will talk a bit about the salary of the freelance editor. Then, we will get into the qualifications that allow you to find where you can place yourself.
To find the information that you need about salaries look online. There are many websites that will actually calculate the average income from many positions. These websites can also tell you the forecasts for employment in these fields. You may look for jobs in editing and vacancies as well. To find them, just do a simple search. Or, look to your favorite job posting boards that have editing positions available. There you can see how much is being charged for each project and gauge your level of skill and experience accordingly. The websites that offer income information are free to the public to use.
How to Write a Resume That Stands Out From The Crowd
May 16, 2008
How to Write a Resume That Stands Out From The Crowd
by: Rumki Sen
Today’s job market is competitive. Many companies receive hundreds of resumes a year, making it difficult for yours to stand out from the crowd. However, that should not keep you from getting interviews. The following 10 tips will help you learn how to get employers to read your resume and get your phone ringing.
1. Include a profile
Begin your resume with a profile, which contains a synopsis of your varied skills and educational qualifications. This profile should match the particular job you want to apply for. State your career objective clearly so that the reader gets an overall idea of your background and areas of expertise. Write this section in such a manner that it immediately catches the attention of a hiring manager, and he calls you instead of someone else.
2. Keep the resume short
No one has the time to go through elaborate detailing about your past jobs and experiences. Therefore, keep the resume short. Make a list of the most important jobs you have held and give a brief of your previous job-oriented experiences. However, in the case of technical people, resumes can extend to three pages in order to include relevant technical information.
Depression Can Turn into Joy
May 16, 2008
Depression Can Turn into Joy
by: Ann Stewart
Depression is the most prevalent disease of our time. Under the guise of informing the public, both the medical profession and the media are constantly “warning” us of the dangers and probabilities of the disease most likely to terminate us. News about a lack of sufficient influenza vaccine is enough to get our collective blood pressure soaring.
Bad news is chronic and it affects us all. Do I have a magic pill that will make all the bad go away? No. But, there are ways to help us stay out of depression.
Live One Day At a Time
The Bible admonishes us to live each day to the fullest as there’s enough evil in one day to handle! Don’t look back on past hurts, nor fret about tomorrow. Live today as if it is the only day you have. Make each day so full of the present that yesterday and its problems are completely shut out and tomorrow is unattainable! Choose to focus all your thoughts and energy on what is at hand, and do everything to the best of your ability.
Watch Your Tongue!
The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed!
May 15, 2008
Submitting Articles for redistribution is the best way to get one way Back Links to your Web Page. Google, Yahoo and MSN (the big 3 in Online Searches) account for well over 80% of all Search results returned on the Internet use one back Links to your web page as the key factor in determining your Page rank. Anyone can Create and submit articles by following the simple steps outlined here.
The 7 Key Elements to writing that Article
1 - Find a Topic
If you can answer any of the following questions you will have at least one topic to write an Article about.
2 - Write Your Headline
A rich in Keywords and power words seems to work best. Look over article directories and see which titles grab you. Don’t copy a title but you can use the same power grabbing words.
Instead of an Article Titled, ‘How to pick out an Apple.’ Try ‘How to Find the Sweetest Juiciest Apples every time Guaranteed!’
7 Keys to Writing a Children’s Book that Sells Like Hotcakes
May 15, 2008
7 Keys to Writing a Children’s Book that Sells Like Hotcakes
by: Caterina Christakos
There are seven fundamental reasons that some books succeed and others collect dust on the author’s bookshelf. These seven keys to success as an author are simple, obvious even, and yet in the midst of our writing many of us forget them.
We get so focused on the idea of the book that we forget the mechanics. Here is the strategy that award winning authors use:
1) Create a hero that your audience can relate to.
Examine your target market honestly. Who will be reading your book? Just because you think that your main character is funny, charming and brilliant doesn’t mean that they will or even that that is what they care about.
2) Write for your audience, not your highschool English professor. There has already been a Shakespeare. Most genres do not require you to write like him. You will just turn your audience off if you write at a level beyond their comprehension.
3) Give your reader a problem that he or she can empathize with.
The One Word Every Prospect Craves
May 15, 2008
It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.”
I’m talking about “you.”
“You” is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in “The Art of Writing Copy,” “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”
While the “We” in the “We/You” relationship is important, it’s better implied than communicated literally. If your goal is to put prospects first, then it’s best to have the “you’s” far exceed the “we’s.”
It’s the “you’s” that matter to prospects. They’re your workhorse for communicating your message and include all derivatives such as “your,” “yours,” “yourself,” “you’re,” and “you’ll.”
Powerful ‘You’
What makes “you” so powerful? For one thing, it addresses your readers directly. In effect, it says “Hey you,” which is much harder to ignore than “Hey somebody.”
Say “Hey you” in a crowded room and a lot of heads will turn. Say “Hey somebody” and a few heads might turn.
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- Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)
- Talking Pictures Are the Go!
- Sales Headline Copywriting ? Two Quick Steps to Success
- 5 Plus One Internet Marketing Strategies to Improve Article Quality to Increase WebTraffic
- How Can You Find Out The Salary Of A Freelance Proofreader?
- How to Write a Resume That Stands Out From The Crowd
- Depression Can Turn into Joy
- The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed!
- 7 Keys to Writing a Children’s Book that Sells Like Hotcakes
